Amazon follows Apple & Google, plans to develop AI chips for Alexa
Category: #world  By Dhananjay Punekar  Date: 2018-02-13
  • share
  • Twitter
  • Google Plus
  • Facebook
  • LinkedIn

Amazon follows Apple & Google, plans to develop AI chips for Alexa

Retail behemoth Amazon reportedly plans to develop AI chips for its Echo devices. An article by TheVerge states that these chips will enable Alexa-powered instruments to quickly respond to user commands through their ability to process more device data. Amazon’s initiative to design its own AI chips for adding speech recognition to Alexa-driven devices equipment may indeed, enable the voice assistant to provide a quicker response. According to industry analysts, the retail giant’s strategic move is aimed at competing against reputed brands such as Google and Apple, both of which have deployed AI hardware at different scales.

The Information reports that Amazon, encompassing a staff strength of 450, empowered with chip expertise, aims to dominate the smart home hardware sector and remain competitive in consumer-based AI product development business. Myriad acquisitions made by the eCommerce giant over the past few years has apparently created a successful platform for the firm to manufacture AI chips. Prior records reveal that in 2015, Amazon had purchased AI chip maker Annapurna Labs in a deal worth USD 350 million. Annapurna is reported to manufacture AI chips compatible with Amazon’s hardware requirement.

Industry analysts predict that Amazon’s AI chip creating initiative may pose a challenge to firms such as Intel Corporation and Nvidia, who are in the business of chip production. Apparently, both the firms have shifted to a new domain of manufacturing AI based chips and plan to explore the new business growth opportunities across the chip manufacturing sector.

Amazon seems to have followed the lines of tech giants such as Apple and Google, who were the early movers in the AI chip manufacturing industry. For the record, Apple started manufacturing the A11 Bionic chip that offers new features such as Face ID and ARKit apps. Now, Google seems to have commenced the manufacturing of custom AI chips for devices such as Clips Camera as well.



About Author

Dhananjay Punekar

Email: dhananjay.p@news.marketsizeforecasters.com   

Dhananjay Punekar

Dhananjay Punekar presently develops content for a slew of portals, including Market Size Forecasters and Algosonline. A post graduate in mathematics and business administration, he worked in Infosys BPO Limited prior to switching his professional genre. As a content wr...

Read More

More News By Dhananjay Punekar

AstraZeneca gets import & marketing approval for Durvalumab in India
AstraZeneca gets import & marketing approval for Durvalumab in India
By Dhananjay Punekar

AstraZeneca Pharma India, a division of pharma & biopharma giant AstraZeneca plc, has received a green signal from the Indian drug regulating agency DCGI (Drug Controller General of India) for its drug Durvalumab c...

BP exits deal with Woolworths, retail firm looks out for alternatives
BP exits deal with Woolworths, retail firm looks out for alternatives
By Dhananjay Punekar

BP Plc, a UK based oil & gas firm, has decided to terminate its USD 1.8 billion acquisition deal with Australian retail giant Woolworths. For the record, the British oil & gas company had signed a pact to purch...

Sarepta obtains positive results on DMD therapy, shares skyrocket 50%
Sarepta obtains positive results on DMD therapy, shares skyrocket 50%
By Dhananjay Punekar

The shares of Sarepta Therapeutics Inc., a medical research & drug development firm, climbed up by 50% after the firm released initial results derived from clinical treatment on patients suffering from Duchenne mus...