Amazon gears up for Diwali sale, expands next-day delivery service
Category: #retail  By Paroma Bhattacharya  Date: 2019-09-13
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Amazon gears up for Diwali sale, expands next-day delivery service

The firm has increased its overall reach for large appliances to 14,000 pin codes and next-day delivery facilities to over 650 cities.

Amazon.in, the Indian division of the e-commerce giant Amazon.com, Inc., has reportedly expanded its delivery capacity in order to gear up for the Diwali sale, a vital period of the year where it can easily gain 10-15 percent of their yearly sales in just five days.

According to Akhil Saxena, Vice President, India Customer Fulfillment, Amazon India, the company has made substantial investment in the supply chain in 2019, a move that will cover more pin codes, create a superior buying experience and ensure faster delivery.

Reportedly, Amazon trailed Flipkart in 2018, with the its five-day sales during the Diwali season generating about $900 million. However, the company has raised its delivery capacity by two folds, giving some indication of the company’s expectation with the sale, claims Mr. Saxena

Moreover, to prepare for the rise in sales, the company has increased its network of delivery stations in around 250 cities, involving the latest large-format store built in Hyderabad, Pune and Chennai. Additionally, a delivery station, that usually covers 3,000-10,000 sq. ft area is built to sort, push out and store parcels at locations where the customers are located.

Additionally, from the whole 250 delivery stations, 100 stations are re-modeled to solely deliver large furniture and appliances, with large appliances being one of the top-3 categories in an e-commerce site. Sources cite that the expansion will greatly help the company’s non-metro markets in states like Assam, Andhra Pradesh, Uttar Pradesh, Bihar, Gujarat, Maharashtra, West Bengal and Jharkhand

For the record, Amazon had acquired an indirect minority share in Future Retail, which controls various stores including Big Bazaar, for a projected Rs 2,000 crore. Furthermore, the agreement followed the take-over of More supermarket, a leading vendor on the company’s grocery app.

Source Credit: https://www.business-standard.com/article/international/amazon-doubles-reach-expands-next-day-delivery-to-70-cities-before-diwali-119091100861_1.html



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Paroma Bhattacharya

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Paroma Bhattacharya

Paroma currently works as a content developer for Algosonline, MSF and a series of alike platforms. Fortified with a post-graduation degree in Journalism and Mass Communication, she delved head long into a writing career, creating resourceful and information enriched ...

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