Amazon holds invitation-only meetings with sellers at CES 2019
Category: #retail  By Shikha Sinha  Date: 2019-01-11
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Amazon holds invitation-only meetings with sellers at CES 2019

Amazon is reportedly conducting private meeting with its marketplace sellers at CES 2019 to promote a new premium support service that costs between $30,000 to $60,000 a year.

As per trusted sources, the meetings were organized by the e-commerce giant to directly engage with its third-party sellers and help them enhance their selling experience on the site, as the company continues to encounter challenges like allegedly unfair suspension and stamping out of counterfeit products.

Amazon’s marketplace now contributes to more than half of Amazon’s e-commerce volume and has evolved rapidly in last few years by providing millions of third-party merchant’s access to its global fulfillment sites, shipping relationships, logistics system as well as its huge customer base, cite trusted sources. Furthermore, Amazon now has over 5 million third-party sellers to its name.

Arranging face-to-face meetings at a grand event like CES to inform sellers has reportedly proved to be more cost-effective for Amazon rather than arranging dedicated sellers’ meetings or attempting to meet them individually.

Reportedly, CES, the world’s largest technological conference for the consumer electronics industry, the event is quite popular among Amazon sellers as they can get a peek into the market’s latest gizmos and technology trends. It’s also a great place to meet up with distributors and other brands within a short time period, sellers claim. Moreover, the company also conducts similar meetups at other events.

Will Land, Chief Executive Officer of Marketplace Valet, a firm that sells for other brands on Amazon, is one of the sellers the company invited to meet at the CES, in order to discuss the novel seller support program, called Marketplace Growth Program, that was launched last year. Reportedly, the service enables sellers gain access to a dedicated Amazon manager who offers hands-on assistance, including personalized training, coaching, and guidance for fixing issues that may come up in Amazon’s Marketplace.

The program comes in three tiers within a price range of $2,500 and $5,000 per month, reported sources.



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Shikha Sinha

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Shikha Sinha

Shikha currently manages content operations for a series of news and business portals including MSF, Algosonline, and the like. An electrical & electronics engineer by education, she has prior experience in content & technology writing, content marketing, market resea...

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