Amazon.in bets big on grocery category, expands Pantry to 110 cities
Category: #retail  By Saipriya Iyer  Date: 2019-06-01
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Amazon.in bets big on grocery category, expands Pantry to 110 cities

Amazon Pantry expanding its footprint in smaller cities of India. The service was available over 40 cities in November 2018.

E-commerce giant Amazon.in has recently announced to have expanded its Pantry service across 110 cities in India as it has made a huge investment in the grocery category to grow its business. The Amazon Pantry has been expanding its hold in smaller cities of the country. In November 2018, the services were available in 40 cities, reports source.

For the record, customers get access to 5,000 products from over 500 brands across categories like- personal care, household supplies, staples and others, through Amazon Pantry. In cities like Delhi, Bengaluru, Mumbai, Hyderabad, Chennai, Pune & Kolkata, it enables customers to select time slots to schedule order deliveries. Amazon is investing heavily in grocery segment in the country. To its food retail venture, the company has already committed $500 million.

Saurabh Srivastava, Amazon India Director, Management, was reportedly quoted saying in a statement that consumables is a rapidly growing category. Amazon Pantry has been garnered increasing popularity with customers. More than 70 cities and towns have been added to amazon Pantry over the past 6 to 7 months. This has taken the count to 110, which is the total number of cities that are covered by Amazon Pantry now. Customers in smaller cities like Kaithal in Haryana, Belgaum in Karnataka and Ichalkaranji in Maharashtra also have access to Amazon Pantry now, Srivastava added.

The grocery segment accounts for a major portion of unorganized retail segment in India. Since consumers are becoming comfortable buying bread & milk online, the e-grocery market is expected to witness massive growth in the coming years. Competitors in the segment like BigBasket and Grofers have also been strengthening their presence in the segment. Recently, BigBasket raised about $150 million, while Grofers raised $200 million, in a funding round.

Source credits: https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/amazon-expands-pantry-to-110-indian-cities/articleshow/69581178.cms



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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