Amazon launches new waste reduction strategy with Amazon Day
Category: #retail  By Paroma Bhattacharya  Date: 2019-03-04
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Amazon launches new waste reduction strategy with Amazon Day

The online retailer says that by 2030, half of Amazons shipments will be carbon neutral and Amazon Day will help it achieve that goal.

Amazon, the e-commerce giant recently announced that it will be making renewed efforts at lowering its carbon footprint by giving its customer a choice of receiving a weeks worth of packages in a single day.

In a program that is being called the Amazon Day, Amazon Prime members in the United States would be able to choose a particular day to receive all the packages they had ordered in a whole week. Amazon will apparently hold all the packages and deliver them together on the customer on the selected day.

Amazon is hopeful that customers, who place multiple orders a week, will be persuaded to receive them all through a single delivery through this new feature. The feature will not only help in reducing the amount of shipping materials used, thus helping in reducing waste, it will also reduce the amount of delivery stops Amazon needs to make.

Analysts are of the opinion that the new option is the latest in a series of continuing efforts by Amazon meant to make its delivery process more seamless. Apparently, this is also an effort to counterbalance the increased competition for free and fast shipping.

The online retailer says that by 2030, half of Amazon’s shipments will be carbon neutral and Amazon Day will help it achieve that goal. Since the testing of the feature began in November 2018, Amazon had been able to eliminate tens of thousands of boxes, said Amazon's VP of delivery experience, Maria Renz.

Previously, Greenpeace had criticized Amazon for being non-committal in its sustainability goals and pointed that that the energy usage of Amazon Web Services data centers is not comparable with their investments in renewable energy in Virginia.

However, Amazon is working hard to offset such criticism with frustration free packaging that was introduced recently to produce less waste and has also increased investment in solar and wind farms.



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Paroma Bhattacharya

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Paroma Bhattacharya

Paroma currently works as a content developer for Algosonline, MSF and a series of alike platforms. Fortified with a post-graduation degree in Journalism and Mass Communication, she delved head long into a writing career, creating resourceful and information enriched ...

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