American Eagle to sell CBD products by cannabis firm GGB in its stores
Category: #retail  By Paroma Bhattacharya  Date: 2019-07-13
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American Eagle to sell CBD products by cannabis firm GGB in its stores

The retail giant is set to sell CBD infused products across 500 stores and online by October 2019.

Ohio based cannabis company- Green Growth Brands (GGB) has reportedly announced to have bagged a deal with clothing company – American Eagle to supply them with its CBD infused products. The announcement comes along the heels of rival company – Abercrombie & Fitch announcing to sell Green Growth Brands’ products in over 160 stores across the U.S. last month.

Reportedly, GGB will be supplying its CBD infused body care products like lotions and muscle balms in approximately 500 stores of American Eagle and online from October.

According to a statement by Green Growth Brands, American Eagle is its third major partner till date, others being DSW and Abercrombie. Several companies are resorting to selling CBD products considering the potential of the industry to become a $22 billion market by 2022 citing research carried out by Brightfield Group – a cannabis focused research group.

For the record, Congress had legalized CBD derived from industrial hemp in December. The non-intoxicating cannabis compound is being used as an ingredient in various products like tea, pet treats, make up and soft drinks defying the rule set by U.S. Food and Drug Administration from being added to food, beverages and dietary supplements.

On the contrary, despite several retail giants showcasing their interest in selling cannabis skin care products, mainstream retailers like Walmart and Target have remained on the sidelines.

Citing reports, specialty retailers like GNC and Vitamin Shoppe have introduced cannabis infused products across a few states, while earlier this year, Barney’s – a luxury department store launched “The High End” – a cannabis lifestyle store in its Beverly Hills unit.

Apparently, GGB has signed deals with Simon and Brookfield to supply cannabidiol. Brookfield is reportedly opening 70 Green Growth Brand locations while Simon is opening 108 stores.

As per sources, this year, American Eagle shares are down by 14%.

Source Credits : https://www.cnbc.com/2019/07/11/american-eagle-to-sell-green-growth-brands-cbd-products-in-500-stores.html



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Paroma Bhattacharya

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Paroma Bhattacharya

Paroma currently works as a content developer for Algosonline, MSF and a series of alike platforms. Fortified with a post-graduation degree in Journalism and Mass Communication, she delved head long into a writing career, creating resourceful and information enriched ...

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