Apple delays reopening Chinese stores following coronavirus outbreak
Category: #retail  By Pankaj Singh  Date: 2020-02-10
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Apple delays reopening Chinese stores following coronavirus outbreak

Technology companies worldwide are being impacted by the coronavirus outbreak currently prevailing in China. Reportedly, U.S. tech giant, Apple Inc. has recently announced extending the shutdown of its retail stores in China.

Apple had earlier said that it would close all of its corporate offices and official stores in China until Feb. 9 because of disease outbreak. However, as per a recent statement, the company said they are working towards re-opening its contact centers, corporate offices, and retail stores and will update its customers about the final opening date.

Apple is heavily reliant on China both for supply chain, manufacturing, and smartphone sales. Reportedly, the coronavirus outbreak has temporarily hampered Apple’s retail operations in the nation.

Deirdre O'Brien, Sr. Vice President of Retail and People, Apple, has written to Apple Store employees in China to clarify their plans for reopening stores in the nation under the current coronavirus threat, and how reopening date for stores is still to be finalized. Apple is constantly working with health experts and will announce further updates soon.

Sources cite that Apple’s offices and 42 stores are currently closed due to coronavirus outbreak. Apple started the shutdown of the stores in January. The company then closed all the remaining offices and stores in China on Feb. 1, with the intent to reopen after February 9th.

Virtually China makes all of the world’s iPhones. Pegatron Corp. and Hon Hai in Zhengzhou are the main companies developing iPhones. Both these firms are located over 500 kms away from Wuhan in central China, the epicenter of the viral coronavirus outbreak.

Apple also has around 10,000 direct employees in China, across its corporate and retail entities. The company’s supply chain meanwhile has over a million workers manufacturing products including iPhone, iPad, and Apple Watch.

Source Credit -  https://in.reuters.com/article/uk-china-health-apple/apple-to-delay-reopening-of-retail-stores-in-china-idINKBN2012OG



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Pankaj Singh

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Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

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