Apple to invade the evolving India smartphone market very soon, a 2-year wait on the cards for the tech giant to accrue profits
Category: #retail  By Saipriya Iyer  Date: 2017-04-18
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Apple to invade the evolving India smartphone market very soon, a 2-year wait on the cards for the tech giant to accrue profits

The latest buzz around the grapevine is that Apple is all set to infiltrate the Indian smartphone industry over the period of the next two years. This report has surprisingly made headlines a week after the news about Xiaomi being ranked as the most preferred smartphone in India, was pegged on deck. As per reliable sources, amidst the list of endorsed smartphone brands, Xiaomi ranks first, with an estimated preference percentage of more than 25%, followed by Samsung and Apple, with customer preference percentages of more than 10% each, respectively.

Apple and Samsung, two of the world’s biggest electronic magnates, reportedly have plans to penetrate the Indian smartphone industry with the changing consumer interests toward 4G technology. While Samsung has already established its presence across the region, Apple is still at the nascent stage. The Indian smartphone industry is said to depict a fast-paced growth chart, with Apple holding a 4% share of this market. The company’s executives are keen to establish its footprint across the country over the period of the next few years.

Surveys exhibit that the average Indian mobile user prefers to spend between Rs. 10,000 to Rs. 20,000 for smartphones, a requirement that Apple falls short of fulfilling. Apple’s most inexpensive handset alone costs a stupendous USD 420 (Rs. 27,000). Incidentally, Xiaomi fosters this consumer demand perfectly, in addition to making smartphones cost-effective with superior features. Consumers also crave for the high reliability and efficiency offered by 4G handsets, in response to which most of them prefer periodic upgradations of smartphones. Reportedly, the upgradation period for the average user has reduced from 30 months to 20 months within a short span, in lieu of the tech-savvy consumer pool, which might work favorably for Apple.

The tech conglomerate plans to tap on the average citizen’s demand for smartphones embedded with state-of-the-art features and highly advanced technology. Reports allege that one in three people prefer smartphones with trendsetting selfie cameras and innovative identification sensors. The worldwide obsession for high quality smartphone cameras with a near-perfect camera lens seems to be the apparent driver for global and Chinese smartphone camera lens industry, and the India market is no exception. Experts state that the evolving user base of the Indian subcontinent is anticipated to be more technologically perceptive, which will make it easier for Apple to pour in capital in this region in the near future.

Apple’s market research has undeniably outlined the challenges on the road ahead, in consequence to which the company plans to commence investing in the country in the next two years. The popularity of 4G coupled with the availability of a matured customer base will prompt Apple to set up multiple manufacturing units in the country very soon. This is evident from the fact that the company has already collaborated with its Taiwanese contract manufacturer to set up a plant for developing iPhones. Rolling out retail stores and producing cost-efficient devices is also on the horizon, cite reports.



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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