Best Buy & Amazon team up for the sale of smart TVs in U.S. & Canada
Category: #retail  By Saipriya Iyer  Date: 2018-04-19
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Best Buy & Amazon team up for the sale of smart TVs in U.S. & Canada

Amazon.com Inc., the globally acclaimed eCommerce firm, has reportedly collaborated with Best Buy, a renowned U.S. based electronic retailer, to sell smart televisions across North America. As per authentic sources, both the firms revealed that they will jointly sell Amazon’s Fire TV OS supported next-gen televisions to the U.S. and Canadian customers.

As per the partnership deal, Best Buy will sell over ten 4K and HD Fire television models manufactured by Toshiba and Insignia, one of the brand products of Best Buy. The smart television prototypes are anticipated to be available solely in the stores of Best Buy, BestBuy.Com, and on Amazon.com with Best Buy as the product supplier.

The decision to sign a joint venture for selling smart televisions has added yet another chapter to the emerging business relationship between the two firms. For the record, Best Buy has already been selling Amazon’s equipment through its retail stores, while selling fewer product categories under voice shopping through Amazon’s Alexa. As per expert opinions, the company has set a good example for other brick-and-mortar stores, inherently claiming that associating the firm with eCommerce retailers such as Amazon can facilitate any traditional retail company to expand its consumer base.

The key officials of Best Buy and Amazon have stated that shoppers across the U.S. will now be able to purchase the Fire TV edition of Smart TV from Toshiba this summer, with more television models likely to be launched this year. Reportedly, the new smart television sets are likely to arrive in Canada by the end of this year.

Industry analysts have predicted that the strategic alliance is expected to benefit both the firms, thereby creating a win-win situation for both Best Buy and Amazon in a zero-sum game. Incidentally, the announcement of the partnership deal has resulted in an upsurge in the stock price of both the firms.



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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