BPCL launches WhatsApp initiative to facilitate domestic gas booking
Category: #retail  By Pankaj Singh  Date: 2020-05-28
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BPCL launches WhatsApp initiative to facilitate domestic gas booking
  • BPCL has launched a domestic gas booking facility through WhatsApp
     
  • “Bharat Gas” cylinders can be booked through a Smartline number provided by the company

India’s oil marketing major Bharat Petroleum Corporation Limited (BPCL) has reportedly launched a business channel on social media platform WhatsApp to facilitate the booking of domestic gas. Bharat Petroleum is ranked as the second largest oil marketing company in India after Indian Oil Corporation.

For the record, BPCL has announced that “Bharat Gas” customers will be able to book their cooking gas through the company’s newly introduced WhatsApp channel. The corporation has provided a BPCL Smartline number – 1800224344 – to enable cylinder booking from the customer’s mobile number registered with BPCL.

According to the Marketing Director at BPCL, Arun Singh, Bharat Petroleum has chosen WhatsApp to introduce this new facility as it is the most commonly used platform across the country. He has further added that this move by the company will bring it closer to its customers.

The Executive Director In-Charge of LPG, T. Peethambaran, has explained that after booking a cylinder on WhatsApp, customers will be receiving a confirmation message along with a link for online payment through any of the channels including debit or credit cards, UPI or other payment apps.

Bharat Petroleum is working to introduce additional features like LPG delivery tracking and customer-feedback along with safety awareness measures, reports Singh.

BPCL has already enabled its customers to book LPG through other channels like IVRS, apps, missed call and website in addition to its strong network of 6,111 distributors.

About Bharat Petroleum Corporation Limited

Bharat Petroleum Corporation Limited is an Indian public sector company working in the area of oil and gas refining. The company has its headquarters in Mumbai and operates two large refineries in Mumbai and Kochi. Its subsidiaries include Petronet CCK Limited, Bharat Gas Resources Limited, Numaligarh Refinery Limited, Bharat Shell Limited and others. D. Rajkumar is the current CEO at BPCL.

 

Source Credits:

https://economictimes.indiatimes.com/industry/energy/oil-gas/bpcl-launches-cooking-gas-booking-via-whatsapp/articleshow/76009844.cms



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Pankaj Singh

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Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

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