Carrefour Brasil inaugurates click-and-collect service in Sao Paulo
Category: #retail  By Pankaj Singh  Date: 2018-05-13
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Carrefour Brasil inaugurates click-and-collect service in Sao Paulo

Carrefour Brasil, the largest food retailer of the country, will reportedly launch an innovative click-and-collect style service in Sao Paulo. Incidentally, the business model already accounts for about 8% to 10% of food sales in France. In an official statement, the company revealed that the new model will allow customers to select items online and then drive to a designated area where workers will place the selected items in the customer’s car.

Popularly known as the “drive-thru” model, Carrefour’s service is available in all the countries where it conducts business operations.

Pinheiros in Sao Paulo has been chosen as the first destination where the service will be available due to the relative affluence of the neighborhood. Details for the expansion of the service around the country have not yet been provided by Carrefour. However, the introduction of the service in Brazil by Carrefour exhibits how the company is placing its wager on the increasing digitization of Brazil and the rapidly expanding e-commerce scenario of the country.

Carrefour Brasil president Noël Prioux stated that the service is a part of an effort to assess the customer performance towards online purchase of food. According to reliable sources, e-commerce accounts for 3% of retail food revenues in Brazil.

Prioux expressed his opinion that if supermarket networks did not tap into the acceleration that e-commerce sector is anticipated to witness in the next five years then the networks will have much to lose. He added that the level of service in online sales will only be better if suppliers improve supply, reducing breakage – that is, the lack of products in stores.

Carrefour Brasil also launched a “dark store” in Sao Paulo which delivered groceries to customers’ homes, a service that is a relative novelty in Latin America.

The digitization efforts have been emphasized by Carrefour Brasil’s archrival, GPA. In April, Carrefour Brasil which is controlled by Casino Guichard Perrachon of France brought in a new tech-savvy chief executive from its subsidiary Via Varejo SA.



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Pankaj Singh

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Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

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