Coca-Cola builds plant in Canada, goes international with Fairlife
Category: #retail  By Pankaj Singh  Date: 2018-06-08
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Coca-Cola builds plant in Canada, goes international with Fairlife

Renowned beverage brand Coca-Cola Co. recently confirmed its plans to introduce its brand Fairlife milk in Canada, aiming to take it beyond national borders. The company announced that it will invest in a USD 66 million (CAD 85 million) plant in Peterborough, Ontario for producing the milk brand. As per authentic sources, the product should be available in Canada by 2020.

For the uninitiated, the Fairlife brand is an ultrafiltered milk product that Coca-Cola launched in 2015. Seemingly, this is the first time the company is taking Fairlife outside the United States. It is promised to be a healthier dairy product containing 9 nutrients, 50 percent less sugar and 50 percent more protein as compared to traditional milk. It will apparently be available in 1.5-liter packages and 24 cl PET bottles, Coca-Cola Canada confirmed. The milk will come in both original and chocolate flavors as in the U.S., the company mentioned further in its official statement.

Incidentally, Coca-Cola Co. launched Fairlife milk four years ago in the U.S. aiming to create a popular dairy brand, also terming it as the “Simply of milk” referring to the success of their brand “Simply Orange”. Fairlife is produced in the U.S. in association with the dairy firm Select Milk Producers, as per records. In Canada, the company will make the product in partnership with the Dairy Farmers of Ontario.

The president of Coca-Cola Canada, Shane Grant stated that they have launched several new drink products over the last 18 months in the Canada market. These include Gold Peak tea, Glaceau Fruitwater, Vitaminwater Active, Smartwater Sparkling, and Powerade Zero among other brands. He believes that with an additional product like Fairlife Unfiltered Milk, the company can offer a product with features that Canadians are increasingly demanding in drinks - less sugar, more natural ingredients and extra functional benefits.



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Pankaj Singh

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Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

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