Coca-Cola plans to trim down the amount of sugar in its soft drinks
Category: #retail  By Saif Ali Bepari  Date: 2018-05-17
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Coca-Cola plans to trim down the amount of sugar in its soft drinks

Amid growing calls for a sugar tax and consumer backlash against rising levels of sugar consumption, the Coca Cola Company’s local bottler has announced that it would modify the recipes of some of its largest selling soft drinks to lower the sugar content in them.

As per reliable sources, more than 30 nations including Mexico, Ireland, and the United Kingdom will have sugar taxes in place by the end of this year in a bid to tackle the burgeoning obesity crisis. Numerous health groups opine that Australia should follow suit given that it is regarded as one of the most obese countries on earth.

Speaking on the company’s latest decision, the Managing Director of Coca-Cola Amatil (CCA), Alison Watkins was quoted stating that while she did not deem sugar taxes to enhance public health, the firm would nonetheless make an effort to cut down the sugar levels in the products sold in New Zealand and Australia by almost 10 percent by 2020.

She further stated that the company would be changing the formulas of the original products without rebranding them and plans to introduce low or no sugar varieties of its important soft drink brands, such as Coca-Cola No Sugar. Incidentally, the firm has also been working to develop a lower sugar formula for Fanta.

Reports cite that beverage firms in the United Kingdom have drastically lowered the sugar content in their products amidst the backdrop of the imposition of a sugar tax which came into effect in April this year. As per the findings of government research, the reformulations initiated by beverage manufacturers alone would save up to 30,000 tons of sugar from being consumed every year.

For the record, CCA is an ASX-listed firm, 30 percent of which is owned by the Coca-Cola Company. In the last two years CCA, known as one of the world's five major Coca-Cola bottlers, has cut the sugar on almost 22 of its products sold in Australia since 2015.



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Saif Ali Bepari

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Saif Ali Bepari

Saif Ali Bepari currently works a content writer for Market Size Forecasters, Algosonline, and numerous other platforms. A Computer Science graduate who has a zest for writing over coding, he has previously dabbled into technical and creative writing. He now pens down...

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