Coca-Cola unveils first ever alcoholic drink in Japan beverage market
Category: #retail  By Shikha Sinha  Date: 2018-05-29
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Coca-Cola unveils first ever alcoholic drink in Japan beverage market

The Coca-Cola company has apparently announced the launch of its first alcoholic drink in Japan with an aim to tap new markets. In a global first for the U.S. based beverages giant, the lemon-flavored fizzy drink would reportedly be available only to customers on the Japanese island of Kyushu.

Sources familiar with the development cite that the latest drink, named as the Lemon-Do, would compete with a range of similar alcoholic sodas currently available in the Japanese beverage market. Such sodas are reportedly known as Chu-Hi across the nation and are produced with a combination of flavored carbonated water and grain-based alcohol. As per reliable sources, these canned drinks are preferred options to beer and offer a number of variants in different flavors with the alcohol content ranging from less than 3 percent to 8 percent.

With the launch of its latest product, Coca-Cola has stated that it has no plans to offer alcoholic drinks on a wider scale in the near future. The firm has reportedly made no plans to launch Lemon-Do throughout Japan either, let alone offering alcoholic beverages to the rest of the world.

Industry experts cite that the firm tests approximately 100 products every year in Japan with an insignificant number of these barely making it to the international markets. As per authentic sources, this has established Japan as one of the most experimental markets of Coca-Cola in the recent years.

For the record, the Coca-Cola Company has never dabbled in the business of offering intoxicating drinks, unless its brief flirtation in the wine market in the 1970s is counted. Reportedly, the newly launched Lemon-Do is being described as unique in the firm’s 132-year history.

According to reliable reports, the newly launched fizzy drink would be available with 3 percent, 5 percent, and 7 percent alcohol variants.



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Shikha Sinha

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Shikha Sinha

Shikha currently manages content operations for a series of news and business portals including MSF, Algosonline, and the like. An electrical & electronics engineer by education, she has prior experience in content & technology writing, content marketing, market resea...

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