Coles to offer new range of ready-to-eat meals and breakfast products
Category: #retail  By Paroma Bhattacharya  Date: 2019-05-14
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Coles to offer new range of ready-to-eat meals and breakfast products

Coles, an Australian supermarket brand is reportedly looking to ramp up its convenience strategy by adding 75 new food products to its existing range of ready-to-eat meals, which are meant to be purchased and consumed on the go.

Sources familiar with the matter stated that in the next six months, the plan will include the refurbishment of 100 supermarkets to enable them to stock classic cafe-style foods, like the Australian breakfast favourite avocado on mini toast.

Seemingly, Coles study has found that 33% of customers are not aware by 5 pm regarding what they’ll be consuming for dinner that night, and about 50% say that they usually run out of time to cook from scratch. As such, the company is looking to develop more fresh and innovative products including meal and food-to-go solutions.

Reports indicate that Coles will roll out a varied range of novel convenience products soon including nine freshly made breakfast products worth $4.50 each. Both major supermarket chains Woolworths and Coles have opened tons of smaller convenience store-style shops throughout metro provinces to serve high-density areas in the largest cities of Australia.

Apparently, earlier this year, Gary Mortimer, a retail expert of Queensland University of Technology stated that the supermarkets have the capability to modify store formats for catering to the habits of targeted consumers.

Mortimer further said that the smaller stores, mainly the Woolworths Metro, have a precise range of products aimed at the large population of the area they are situated in. The country should expect more such store setups as the number of Australians residing in medium to high-density housing grows.

According to Justin Nolan, General Manager of Woolworths Metro, customers are increasingly looking for high quality fresh food options at budgeted price in suitable locations and stores like Woolworths Metro are designed to fulfil these needs.

Source Credit: https://www.news.com.au/finance/business/retail/coles-fast-tracks-convenience-strategy-sells-avocado-on-toast-and-other-brekky-favourites/news-story/8d3b8b77136e6b071b5eb5022652b6a0



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Paroma Bhattacharya

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Paroma Bhattacharya

Paroma currently works as a content developer for Algosonline, MSF and a series of alike platforms. Fortified with a post-graduation degree in Journalism and Mass Communication, she delved head long into a writing career, creating resourceful and information enriched ...

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