E-grocery start-up HappyFresh secures up to US$20M in Series C funding
Category: #retail  By Paroma Bhattacharya  Date: 2019-04-22
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E-grocery start-up HappyFresh secures up to US$20M in Series C funding

The Jakarta-based online grocery delivery start-up, HappyFresh, has made it to the front page for raising around USD 20 million in its latest Series C financing round. Reportedly, the fresh influx of capital will be used by the company for its expansion across Indonesia, and will further support the team with investment in technology and a multitude of specialist functions including omnichannel technology and data science.

Sources with the knowledge of the development said that the latest funding round was led by Mirae Asset-Naver Asia Growth Fund, a South Korean venture capital firm which is also a major investor in e-commerce & fin-tech start-up Bukalapak. It has further been mentioned that the other significant investors participating in the round include strategic partners such as Singha Ventures, Grab Ventures and LINE Ventures, which had reportedly invested in the start-up following a collaboration, earlier in July 2018.

Guillem Segarra, the CEO at HappyFresh, was reported stating that the company’s primary focus lies on the expansion of its geographical footprint. The company aims to invest in the latest technologies for driving innovation and hire talent of the highest order to trigger development. He further added that the company is committed to further advancing the retail industry and driving social impact throughout the value chain, in addition to creating new job opportunities for enabling the rapidly growing consumer trends.

Segarra further quotes that the company has an advantage of being able to develop highly efficient and personalized services in the digital world. It has laid the foundations to lead the data revolution, as it starts designing information-fuelled solutions which collect data from online purchases and enable the company to predict product demand, as well as offer personalized experience throughout all digital platforms and channels.

Industry experts state that HappyFresh currently will target new markets where its value proposition is favored by macro trends and market dynamics.

Source Credits: https://e27.co/indonesias-e-grocery-startup-happyfresh-raises-us20m-series-c-20190422/



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Paroma Bhattacharya

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Paroma Bhattacharya

Paroma currently works as a content developer for Algosonline, MSF and a series of alike platforms. Fortified with a post-graduation degree in Journalism and Mass Communication, she delved head long into a writing career, creating resourceful and information enriched ...

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