Facebook steps up to tackle fraudulent accounts, plans to take action against 30,000 sham accounts in France
Category: #world  By Ojaswita Kutepatil  Date: 2017-04-18
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Facebook steps up to tackle fraudulent accounts, plans to take action against 30,000 sham accounts in France

Facebook has announced that it intends to put an end to the ever-growing number of fake accounts on the platform, in response to the rising concerns of social media users regarding false accounts. The number of cyberattacks infiltrating the company’s security framework seem to be increasing by the hour, as is evident from the vigorous rise of accounts posting fake content and gaining high popularity and audience support.

What brought this up?

With the national elections scheduled to take place in Germany and France in the forthcoming months, Facebook is being intensely scrutinized for its ability to influence voters online. The European Union has repeatedly issued warnings to the billion-dollar giant to tackle the ongoing issues of privacy, false profiles, and fake news. In effect, the governments are pressurizing major social media companies such as Facebook, Twitter, and YouTube to combat the issues of unethical content and false publicity under the current norms.

Reports suggest that another major factor contributing to Facebook’s urgent announcement may be the fact that the social media site faced heavy criticism for implementing campaigns spreading fake news around the time of the U.S. Presidential elections. The lack of interest by the company’s security personnel to tackle this issue thereafter further deteriorated the company’s reputation.

Facebook’s action plan against fake accounts

Reliable sources state that Facebook is undertaking stringent efforts to deal with fake account holders. The company evaluates that 1% of the 1.89 billion active monthly user base epitomize duplicate accounts. Concentrating on improved malware elimination techniques, Facebook aims to detect and eliminate 30,000 sham accounts in France. It has already implemented a clever approach in France to deal with fake stories in the users’ newsfeed.

Not all the accounts are slated to be deleted, however. The company executives claim that they first aim to eliminate false accounts that garner a huge section of its online audience and those that depict a considerably high engagement rate.

In addition, Facebook has also brought about strict technical enhancements in its security protocol to identify fake accounts. This reportedly, is achieved by means of recognizing the elevated levels of activity on particular posts rather than decoding the content. The company makes use of automated detection to unearth the high flurry of activities on the same post. Facebook scams ranked among the most common malware in 2015, prompting the company to introduce advanced cybersecurity protocols, thereby propelling global enterprise cybersecurity market.

Speaking of action undertaken at the grassroot level, Facebook has published advertisements in Germany’s most popular, chart-topping newspapers, elaborating its plans to enlighten users to spot false news. This may possibly have been triggered owing to the new norms enforced by the German cabinet regarding the role of social networking sites to deal with online antagonism. Failure to do so may lead to companies paying fines exceeding USD 50 million.

Facebook’s prime source of income – advertising, will require the existence of improved data security features. On these grounds, this 350-billion-dollar tech magnate has begun working stringently to eliminate fake accounts, wipe out financial agendas to prevent spammers from earning advertising revenue, and the reducing the number of click-bait articles that have pervaded the social network site.



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Ojaswita Kutepatil

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Ojaswita Kutepatil

Ojaswita Kutepatil, a mechanical engineer by qualification, presently develops content for Market Size Forecasters, Algosonline, and other similar platforms. Having had a prior experience in Business Development and Technical Engineering, she now pens down articles pe...

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