Facebook to extend its solution spectrum to small and medium-sized businesses
Category: #world  By Saipriya Iyer  Date: 2017-04-18
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Facebook to extend its solution spectrum to small and medium-sized businesses

Facebook recently revealed plans to provide enhanced solutions for small and medium-sized enterprises, effective immediately. SMBs will reportedly welcome this move by the tech giant to increase the scope of their business across the globe, pertaining to Facebook’s extensive business purview. This can be clearly demonstrated from the recent statistics – as of April 2017, more than 65 million business organizations are officially registered on Facebook and approximately 8 million enterprises have registered Instagram accounts.

Reliable sources portray that Facebook has 1.8 billion users, 1 billion of which are connected to foreign businesses. The company’s recent announcement of providing integrated solutions will make it convenient for enterprises to run global campaigns from anywhere, sans the restraints of time or geographical location.

One of Facebook’s key solution is the Mobile Studio, which demonstrates a unique way of advertising via mobile phones. With the penetration of practically every business into the consumer electronics industry, SMBs have increased the deployment of smartphones and tablets in the business. FB’s Mobile Studio will undeniably ease the procedure of generating advertisements on the platform using only the mobile device.

Facebook has also added a unique solution to their Ads Manager application. This one-click option to reclaim high performing advertisements and to compare different advertisements will reportedly capture the interests of myriad businesses globally. The site notifies the respective businesses when their high performing ad time is about to end and then provides them with the one-click option, which will give the SMBs a choice to extend their advertisement span by at most, a week.

Some other lucrative solutions provided by Facebook include the Insights Playbook, Country Snapshots, and the International lookalike. The ever-changing customer preferences call for personalized business solutions, which can be achieved via Insights Playbook and Country Snapshots. International Lookalikes aid businesses to expand their consumer base across the globe. To help SMEs create global campaigns to widen their business scope, FB has introduced the highly effective solution called Global Region targeting.

Facebook has also decided to provide more blueprint eLearning lessons for its audience to impart the best of knowledge and information about modern advertising practices. This step is also expected to boost the growth of the evolving eLearning sector. Over the years to come, this social networking site will try to impart more such eLearning courses and unfurl best promotional practices for the users through its service applications. Till date, Facebook users from more than 150 nations have registered for nearly 2.5 eLearning courses. More than 50% of this number is held by small & medium business entrepreneurs and their employees.

Experts state that Facebook will provide customized and integrated solutions for small and medium-sized businesses over the coming years. With more than 50 million active business pages on the platform, FB will continue to woo smaller enterprises to rapidly increase their revenue via advertising and promotions.



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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