Flipkart to upgrade product range for Perfect Homes furniture brand
Category: #retail  By Saif Ali Bepari  Date: 2018-05-22
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Flipkart to upgrade product range for Perfect Homes furniture brand

Flipkart, which is being taken over by Walmart in a USD 16 billion deal, apparently anticipates its full-fledged brand ‘Perfect Homes’ to accredit for approximately half its revenues in the furniture segment by March 2019. As per reliable sources, the Bengaluru based e-commerce giant plans to expand the product range and the number of partners under its furniture brand which was launched on its platform last year.

Reportedly, prominent e-commerce companies have been focusing on unveiling private labels as they enable better control of inventory and ensure higher profit margins. The Perfect Homes product range, like its other private labels, is sold on Flipkart’s platform through sellers.

Sources reveal that the sellers on this platform license the brand from the firm, which in turn, charges a fee from the sellers. The e-commerce giant has further planned to double the number of its partners for the brand to 10 over the next few months.

The Perfect Homes lineup offered by Flipkart is around 30 percent cheaper than other options available elsewhere. Moreover, the firm has been focusing on building robust standards by offering warranty and quality assurance to consumers.

Speaking on the firm’s expansion plans, Flipkart’s Chief of Private Labels and Electronics, Adarsh Menon was quoted stating that the company intends to increase the product range from about 150 to 250-300 SKUs and the goal is to play across 20 categories in the segment. He further stated that the brand has witnessed a significant traction with the segment accounting for almost 30 percent of the sales of the overall furniture category.

Flipkart, which competes with not only the likes of Pepperfry and Urban Ladder in the segment but also with its American rival Amazon, has unveiled ‘FurniSure’ – a durability certification for furniture. By the end of this year, about 60 percent of furniture products on Flipkart would be durability certified, cite authentic sources.



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Saif Ali Bepari

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Saif Ali Bepari

Saif Ali Bepari currently works a content writer for Market Size Forecasters, Algosonline, and numerous other platforms. A Computer Science graduate who has a zest for writing over coding, he has previously dabbled into technical and creative writing. He now pens down...

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