Intel partners with AREA15 to make new strides in the retail sector
Category: #retail  By Pankaj Singh  Date: 2020-01-13
  • share
  • Twitter
  • Facebook
  • LinkedIn

Intel partners with AREA15 to make new strides in the retail sector

To thrive in this digital age, reinvention has become a vital aspect for the retail industry. The quest to draw new customers has encouraged retailers to come up with unique and engaging shopping ideas. To further this cause, Intel has reportedly announced a partnership with Las Vegas-based experiential retail and entertainment complexes, AREA15.

To stand out in the market, AREA15 offers immersive experiences and activations, live events, monumental art installations, and employs cutting-edge technology and much more for the retail environment.

Joe Jensen, Vice President and General Manager of Banking, Retail, Education and Hospitality Division, Intel, said that only top retailers today can afford to implement and explore design in their stores. The company believes that authentically engaging, immersive, and inspiring experiences in the retail segment are not only possible but should be accessible to everyone.

With this collaboration, the company would help AREA15 to provide world-class, scalable experimental retail solutions for brands and retailers of all sizes, claims Jensen.

According to sources, the alliance will initially focus on innovative experiential retail design, following the launch of Intel© Experience Incubation Hub. From creatives to technologists, the partnership will allow retail ecosystem partners to test front line technologies and new design concepts.

Opening in April, the AREA15 property aims to be the central hub for the new experience economy, developing a flexible platform where Intel’s Intel© experience Incubation Hub innovation would play a vital role. Early experiences and collaborators featured in experience Incubation Hub include Papinee, Artist TRAV, ThenWhat Inc., Pressure Point Creative, and Variant.

Winston Fisher, Chief Executive Officer of AREA15 and partner in Fisher Brothers, said that the company is a radical reimagining of retail, where visitors could inspire and authentically engaged in an otherworldly setting.

They are partnering with Intel to merge technology with experience design, and jointly raise the bar of experience design and developing best practices for blending art, technology, and commerce in exciting, and unexpected ways, said Fisher.

Source Link - https://newsroom.intel.com/news/intel-area15-bring-experiential-retail-life-las-vegas/#gs.s38i4v



About Author

Pankaj Singh

Email: [email protected]   

Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

Read More

More News By Pankaj Singh

US buys all of the global supply of Gilead’s COVID-19 drug remdesivir
US buys all of the global supply of Gilead’s COVID-19 drug remdesivir
By Pankaj Singh

While top-notch companies are racing to develop a vaccine for COVID-19, it looks like the United States has secured almost all of the world’s supply of interim drug remdesivir to treat patients with COVID-19.

...

Potential COVID-19 vaccine by Bharat Biotech to enter clinical trials
Potential COVID-19 vaccine by Bharat Biotech to enter clinical trials
By Pankaj Singh

Bharat Biotech International, a leading Indian biotechnology company, has reportedly announced that its potential coronavirus vaccine, Covaxin, has received Drug Controller General of India (DCGI) approval to start hum...

Seattle Genetics reveals positive data from tisotumab vedotin trial
Seattle Genetics reveals positive data from tisotumab vedotin trial
By Pankaj Singh

Seattle Genetics, Inc., a renowned biotechnology firm that focuses on developing antibody-based cancer treatments, has recently revealed positive topline data from its Phase 2 clinical trial (innovaTV 204) assessing ti...