ITC to pilot its first FMCG e-commerce platform in major Indian cities
Category: #retail  By Paroma Bhattacharya  Date: 2019-02-11
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ITC to pilot its first FMCG e-commerce platform in major Indian cities

Indian conglomerate ITC has reportedly confirmed its plans to pilot its first-ever e-commerce venture in the FMCG (fast-moving consumer goods) category, itcstore.in, in major metro cities of India - Delhi-NCR, Chennai, Kolkata, Bangalore, Mumbai and Hyderabad.

The Kolkata-based FMCG giant has reportedly teamed up with several third-party logistics partners for delivering the orders generated through the company’s online store, who will pick the orders from distributors. For the record, the company has also launched an e-store and mobile application for its extensive range of stationery products such as Classmate notebooks and similar merchandise in Kolkata, Chennai and Bengaluru.

B Sumant, Executive Director at ITC, was quoted saying that the itcstore.in portal is expected to sell both non-food & food ITC labelled FMCG products, initially beginning with its range of gourmet chocolate, Fabelle. The e-store will complement the company’s sales through marketplaces and other online channel partners including Grofers, BigBasket and Flipkart, he added.

Sources familiar with the development revealed that the products that will be sold online include Sunbean Gourmet Coffee, Ashirwad brand of blended Atta, Dermafique skincare range and other niche product range like Riceland protein biscuits and ghee. The company is likely to retail heath food and a new line of products such as ragi flour, millets and more, targeted at people with diabetes or metabolic disorders, the sources added.

According to a report by the Economic Times, the company’s latest move comes along the heels of its strategy to expand its access to a wide consumer base and ensure that the company never runs out of stock for its online shoppers. The report adds that ITC operates direct e-commerce businesses for its lifestyle & apparel brands John Players and WLS as well.

Apparently, ITC is endeavoring to become the largest pure-play FMCG player in the country by 2030, across its broad product portfolio that accounts for INR 1 lakh crore in annual revenue.



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Paroma Bhattacharya

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Paroma Bhattacharya

Paroma currently works as a content developer for Algosonline, MSF and a series of alike platforms. Fortified with a post-graduation degree in Journalism and Mass Communication, she delved head long into a writing career, creating resourceful and information enriched ...

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