Mobify, CoreMedia partner to offer enhanced online shopping experience
Category: #retail  By Paroma Bhattacharya  Date: 2019-02-22
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Mobify, CoreMedia partner to offer enhanced online shopping experience

Mobify and CoreMedia have recently announced a technology partnership that would combine the Front-end as a Service of Mobify for building revenue-driving, fast Progressive Web Apps and CoreMedia Content Cloud’s Content as a Service (CaaS) for omni-channel experience orchestration and content management.

A press release from Mobify stated that, in the complicated technical environment of retail, connecting layers of systems from various vendors remains a continuous challenge while embracing technology which engages customers and adapts across all touchpoints. Apparently, the Front-end as a Service of Mobify leverages technologies like Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWAs) for creating faster app-like web experiences which result in remarkable immediate revenue boosts.

The company stated that CaaS of CoreMedia Content Cloud assists marketing teams in effortlessly composing inspirational content with pre-built integrations for all crucial ecommerce platforms which include Elastic Path, SAP, IBM and Salesforce.

Igor Faletski, CEO of Mobify, mentioned that the customers of CoreMedia love their Content Cloud for its ability of assisting them in effectively managing global campaigns and composing content effortlessly with instant omni-channel preview.

Faletski further said that customers want to leverage their work with a front-end which is fast and gives measurable results. The customers could get a great front-end experience without having to wait for lengthy replatforming or multi-year custom builds with this partnership.

CoreMedia’s SVP Product Management, Karsten Reuter, said that the expertise of Mobify with enterprise PWAs which drive corporate results is a unique pairing with the experience composition tools from CoreMedia. It will benefit those who want implementation of a best-in-class eCommerce experience which has stellar performance, is mobile-first, integrates eCommerce functionality with inspirational content that is easy to use



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Paroma Bhattacharya

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Paroma Bhattacharya

Paroma currently works as a content developer for Algosonline, MSF and a series of alike platforms. Fortified with a post-graduation degree in Journalism and Mass Communication, she delved head long into a writing career, creating resourceful and information enriched ...

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