New H&M store in Woodward to attract more business to downtown Detroit
Category: #retail  By Paroma Bhattacharya  Date: 2019-03-08
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New H&M store in Woodward to attract more business to downtown Detroit

Swedish clothing-retail company H&M has reportedly confirmed the launch of its new store in downtown Detroit in the coming fall. As per trusted sources, the retailer has rented 25,000 square feet of space from Bedrock in 3 attached buildings located at 1529, 1515, and 1505 Woodward. That’s in the vicinity of retailers that opened in recent years, including the premium brand John Varvatos menswear store right across Woodward and the Lululemon store across Clifford.

Dan Gilbert, Founder and Chairman of Bedrock, was quoted saying that H&M is one of those leading retail stores that will take the shops in Woodward Avenue to another level. The store will be the largest outlet in Bedrock’s portfolio, the company stated.

Meanwhile, retail experts believe the move highlights Downtown Detroit’s healthy recovery and would further attract a couple of big-name stores.

Ken Nisch, Chairperson of JGA, a retail design firm in Southfield that works with major companies including H&M, stated that the retailer’s decision to locate in downtown Detroit exhibits the possibility of scalable fashion demand with consumers and H&M has that international, fast-fashion appeal. Moreover, Nisch believes that the news is a boost for economic status and growth of Detroit.  

Nisch further mentioned that H&M is a store which people visit when they wish to browse, which indicates a higher foot-traffic quite often. This will probably attract other interested retailers, where Detroit is more appealing and interesting to international retailers than US retailers.

The H&M always pursues the best locations for its stores, having already launched many in the Detroit area, stated H&M. The company is excited to introduce this new location at 1505 Woodward Avenue to offer customers in Detroit with far more affordable fashion in a sustainable way, the company cited.

Over the last few years, downtown Detroit has witnessed the arrival of several big brands including Nike, Under Armour, Warby Parker, and others, reported sources.



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Paroma Bhattacharya

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Paroma Bhattacharya

Paroma currently works as a content developer for Algosonline, MSF and a series of alike platforms. Fortified with a post-graduation degree in Journalism and Mass Communication, she delved head long into a writing career, creating resourceful and information enriched ...

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