Nike unveils new portfolio of connected NBA jerseys equipped with NFC sensors
Category: #retail  By Saipriya Iyer  Date: 2017-09-20
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Nike unveils new portfolio of connected NBA jerseys equipped with NFC sensors

Sports apparel giant Nike has depicted a major instance marking its magnitude in smart clothing market. The billion-dollar company has recently unveiled a brand-new portfolio of jerseys embedded with sensors, that are to be apparently used in the new NBA season. As per reports, this is Nike’s first penetration in the global smart clothing industry.

Nike’s new connected jerseys have been reportedly incorporated with NFC chips, that have been designed to permit the players to launch real-time team videos, inclusive of music playlists preferred by the players and pre-game arrival footages, merely seconds away from a touch on the smartphone screen. Nike aims to collaborate with the NBA league throughout the season, in a bid to bring forth a slew of exclusive offers for NBA fans. Nike’s initiative in this regard has been touted by industry experts as a vital move to expand its consumer base, in addition to consolidating its position in the U.S. smart clothing and body sensors market. If reports are to be believed, some of these offers will allow players to communicate with their fans, by permitting them to send social media-style messages to fans who have specifically purchased the jerseys.

The sportswear market giant, through this launch, will take over its arch competitor Adidas, with regards to supplying league apparel, for the upcoming NBA season. This move apparently stands as a vital evidence that Nike could be launching another line of smart garments following the end of the NBA season. Presently, Nike provides sports apparel for the Tottenham Hotspur club, Barcelona, Paris Saint Germain, and all the 32 teams within the NFL. The collaboration between Nike and NBA thus, marks the commencement of Nike’s smart apparel commercialization.

For the record, the NBA league had, until recently, prohibited the use of smart wearables for its players on the court, in accordance with the impositions enforced by the new CBA (collective bargaining agreement). However, Nike’s connected jerseys have now been approved for usage, cite sources.

NBA fans will evidently have a field day during this NBA season, as players would be able to interact with their fans who would’ve sent them the connected jerseys. Procedure dictates that fans would simply have to download the NikeConnect app and tap the logo etched on to the bottom panel of a jersey. The works are expected to be available by the end of this month. Nike’s connected jerseys would be available in two editions supposedly, priced at USD 110 and USD 200 respectively.



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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