Online retailer zulily signs up for cloud computing services of Amazon
Category: #retail  By Paroma Bhattacharya  Date: 2018-06-14
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Online retailer zulily signs up for cloud computing services of Amazon

Online flash-sale retailer zulily has announced the shift of a bulk of its software to the cloud-computing infrastructure of Amazon Web Services. The move has been an unexpected one in the retail industry as zulily, which sells items ranging from perfumes to baby clothing, is a direct competitor of Amazon’s online retail business.

As per sources, most retailers like Kroger and Target have so far avoided using Amazon’s cloud services as they believe it would mean lending a competitive advantage to Amazon.

According to zulily’s chief information officer, Luke Friang, Amazon allayed concerns such as leaking critical business information and insights, years ago, perhaps on the grounds of which zulily may have confidently selected Amazon for its web services. Apparently, Amazon assures all its customers that AWS is run as a separate business and has its own CEO as well as technology and sales team. AWS executives pledge customer information privacy and that corporate records and other sensitive information stored on their servers are not used to any unfair advantage by Amazon.

Incidentally, both large and small companies are increasingly turning to cloud computing service providers like AWS to run their software. Such an arrangement with large software firms can prove to be less expensive and result in savings during down time than owning and operating a data center, claim experts.

zulily is known to launch sales each morning, for the purpose of which it required a sudden, intensive use of software. For so long zulily has been using mostly in-house built software which included tools for cataloging and storing product photos, customer tracking and inventory. In 2017, the company decided that the services, which were mainly split between Google Cloud Platform and Rackspace, need to be centralized on a single cloud-computing service provider, on the basis of which AWS seems to have come into the picture.

zulily, which had started the moving of applications to AWS last September, aims to wrap up the process by end of June 2018.



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Paroma Bhattacharya

Email: paroma.b@news.marketsizeforecasters.com   

Paroma Bhattacharya

Paroma currently works as a content developer for Algosonline, MSF and a series of alike platforms. Fortified with a post-graduation degree in Journalism and Mass Communication, she delved head long into a writing career, creating resourceful and information enriched ...

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