Pepperfry to pump $12M in expansion & boost supply chain operations
Category: #retail  By Shikha Sinha  Date: 2019-03-04
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Pepperfry to pump $12M in expansion & boost supply chain operations

The Mumbai-based online retailer also looks to step into areas like augmented/virtual reality to advance shopping experience.

Pepperfry, the online furniture & home products retailer, is currently in the news for its plans to invest around Rs. 85 crore (US$ 12 million) in expansion as it is setting up more than a hundred offline stores. In addition, the retail giant looks to bolster its supply chain operations in a growing effort to reach more customers.

As per credible sources, in accordance with its plan of scaling up its operations throughout several metros and tier I&II cities, the company aims to reach a gross merchandise value (GMV) of US$ 1 billion by March 2021. Pepperfry, equipped with around 10,000 sellers on its extensive platform, has over 4.5 million registered users. Sources add that the online marketplace is reported to record more than 7 million visits a month, with the regular ticket size for furniture is around Rs. 17,000 to Rs.20,000.

Ashish Shah, Founder & COO at Pepperfry, was reported to say that the latest omni-channel strategy has worked favorably for the company. The studios, which are the offline stores, attract loads of engagement besides witnessing 1.8X repeats. He added that most of the studios break even in about four to seven months and the company holds 42 studios, of which 30 are operated by the company and the remaining 12 are under franchisees.

The company, via Studio Pepperfry, exhibits a curated range of furniture from the online portfolio, and offers in-store interior designing consultancy. The company has recently secured around US$ 150 million in funds from investors including Norwest Venture Partners, Goldman Sachs PE and Bertelsmann India Investments.

Pepperfry owns a multitude of in-house brands such as Casacraft, Mollycoddle, Bohemiana, Mudramark, Amberville and Clouddio. The company, with two warehouses in Gurugram and Mumbai, has keen interest in tapping many new-age technologies and is further planning to invest in areas including virtual or augmented reality, with a view to enhance the shopping experience for customers.



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Shikha Sinha

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Shikha Sinha

Shikha currently manages content operations for a series of news and business portals including MSF, Algosonline, and the like. An electrical & electronics engineer by education, she has prior experience in content & technology writing, content marketing, market resea...

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