Pinterest unveils new partner program to boost shopping experiences
Category: #retail  By Paroma Bhattacharya  Date: 2019-06-20
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Pinterest unveils new partner program to boost shopping experiences

Pinterest has reportedly rebranded its Pinterest Marketing Partners program into the global Pinterest Partner program, as it turns to third parties to introduce shopping experiences onto its platform.

Apparently, the aim of this move is to make Pinterest more accessible to business communities and third-party technologies and bring more in-platform shopping experience to its application.

The company stated that with Pinterest’s growing popularity, they were looking for ways to provide businesses even more opportunities to bring their services and products onto the platform, connect with their audience, keep track of the effectiveness of their campaigns and meet their business goals. The idea is to enable people to buy anything they like on the application.

The list of Pinterest’s new shopping partners include shoppable experience platforms like Shoppable, MikMak, Jebbit, Drizly, and Basketful, platform setup partners like WooCommerce and Square Online Store, feed management providers like Feedonomics, Productsup, and GoDataFeed, and tag management providers including PixelYourSite and Tealium.

In recent times, the company seems to have added new features to enable shopping on the platform, such as product Pins, catalogs to fetch product feeds, product recommendations based on preferences, and Shop the Look. Based on a study conducted in 2018, 57 percent users admitted using the application in-store while shopping.

Pinterest renamed their Pinterest Marketing Partners program to the Pinterest Partner program. The association of curated solution providers cover Advertising, Content Marketing, Audiences, Measurement, Creative, and Shopping.

The company confirmed the testing of a new Reporting API to enable businesses examine and identify their paid as well as organic performance. The Reporting API will provide business insights into how efficiently their content on Pinterest engages the audience.

For the uninitiated, Pinterest, founded by  Ben Silbermann, Paul Sciarra, and Evan Sharp, is a social media mobile application and website to enable discovery of  information on the Web with the help of images, GIFs and videos.

Source Credits: https://www.ecommercebytes.com/2019/06/18/pinterest-relies-on-partners-to-bring-shopping-to-its-platform/



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Paroma Bhattacharya

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Paroma Bhattacharya

Paroma currently works as a content developer for Algosonline, MSF and a series of alike platforms. Fortified with a post-graduation degree in Journalism and Mass Communication, she delved head long into a writing career, creating resourceful and information enriched ...

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