Publicis Groupe & Microsoft collaborate to create Marcel AI platform
Category: #world  By Saipriya Iyer  Date: 2018-01-30
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Publicis Groupe & Microsoft collaborate to create Marcel AI platform

Publicis Groupe, an advertising & public relations firm headquartered in Paris, has reportedly decided to join hands with Microsoft for Marcel, a professional assistant driven by machine learning and artificial intelligence technology. According to a key official of the former, Publicis.Sapient, a division of Publicis, collating information about new technologies & digital firms, is anticipated to create the professional assistant to enhance end-user experience. Apparently, Microsoft will also develop the AI platform for Publicis and plans to offer the employees of the latter with the facility to access its AI technology through Office 365 and Azure AI.

Reliable sources state that Microsoft tools will enable Marcel to gather and organize collective information of the holding group, thereby facilitating the sharing of information & user experiences among its 80,000 staff members deputed worldwide. Reportedly, in late 2017, Publicis had introduced M-labs, the incubator for the AI platform of Marcel, through which it plans to build new models for fulfilling consumer demands. Sources also state that the firm plans to launch Marcel during the Viva Technology Conference, which it is going to inaugurate in Paris on May 24th this year.

Technocrats have stated that Marcell will provide the employees of Publicis with the ability to share more information & knowledge, learn more skills, and increase their participation across the national borders. They have further stated that its AI platform will offer the staff member with the benefits such as connectivity, opportunity, and knowledge.

Apparently, it is confirmed that Publicis has prevented its agencies across the globe to avoid the participation in industry activities, award shows, and trade shows for nearly a year. Business analysts have anticipated that the firm’s decision is aimed at cost reduction and utilization of the funds & resources in building a strong AI platform for Marcel.



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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