Rapid Nutrition ties up with Mr. Vitamins for competitive portfolio
Category: #retail  By Sunil Hebbalkar  Date: 2019-08-14
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Rapid Nutrition ties up with Mr. Vitamins for competitive portfolio

The company has established a partnership with Australia’s largest natural health retailer to expand its distribution network.

United Kingdom based Rapid Nutrition PLC has reportedly announced to have signed a partnership agreement with Australia’s largest natural health supplier Mr. Vitamins for the further expansion of the company’s distribution network.

For the uninitiated, Rapid Nutrition, established in 2001, is a natural healthcare company engaged in the research, development and production of an array of life science products and solutions. Meanwhile, Mr. Vitamins offers its customers the exquisite range of vitamins, supplements, healthcare products and various other nutrition products with the best quality advice and information for ideal health and wellbeing.

It has been claimed that the partnership with Mr. Vitamins is the second major achievement of Rapid Nutrition this year.

In addition to the partnership established with Mr. Vitamins, Rapid Nutrition had recently entered into an alliance with Sigma Healthcare to launch the health and wellness giant GNC into the Australian market. Declaring the terms of the collaboration, Rapid Nutrition’s health care products and GNC health products have now been made accessible through Sigma Healthcare’s marketing brand Discount Drug Stores which was recently awarded the Australian Chemist or Pharmacy of the Year for receiving the highest customer satisfaction ratings in 2018.

Speaking on the partnership, Simon St. Ledger, CEO of Rapid Nutrition cited that the company honors the opportunity to unite with a 25-year legacy brand, Mr. Vitamins for the distribution of the company’s products. Additionally, the company believes that Mr. Vitamins’ community of naturopaths, nutritionists and healthcare experts would help support the consumer education and knowledge and also the brand constancy. Simon further added that Rapid Nutrition is devoted on delivering its customers a pure multi-channel experience allowing them the complete engagement with major brands.

Meanwhile, Garry Mortlock, CEO of Mr. Vitamins CEO stated that the company is thrilled to introduce one of the largest natural health brands’ product portfolios to its highly engaged consumer community. Mr. Vitamins firmly believes in Rapid’s accomplished brands and looks forward to discovering advanced products. 

Source credit: https://www.globenewswire.com/news-release/2019/08/14/1901476/0/en/Rapid-Nutrition-Announces-Partnership-with-Mr-Vitamins-Australia-s-Largest-Natural-Health-Retailer.html



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Sunil Hebbalkar

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Sunil Hebbalkar

Sunil Hebbalkar develops content for Algosonline, Market Size Forecasters, and a couple of other platforms. A Post graduate mechanical design engineer by qualification, he worked as an intern at the defense lab for one year in the engine design and development departm...

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