Rosa Foods to launch Soylent in nearly 450 Walmart retail stores
Category: #retail  By Dhananjay Punekar  Date: 2018-04-12
  • share
  • Twitter
  • Facebook
  • LinkedIn

Rosa Foods to launch Soylent in nearly 450 Walmart retail stores

Rosa Foods, the Soylent manufacturer, has apparently decided to introduce the product in all the four hundred and fifty Walmart stores across the U.S. Before entering the brick-and-mortar business space, the product was only available online and in bulk. Now however, the product’s launch across more than two thousand 7-Eleven locations last year and in Walmart this year would help the firm serve healthy & sustainable food to its customers, claims Bryan Crowley, the CEO of Soylent.

For the record, Soylent was developed in 2013 for replacing daily meals to save both money & time of the consumers, while providing required food nutrients.

Soylent, which possessed only one flavor till 2016, has been most popular across the technology sector. However, the firm is making tremendous efforts to expand its business across other sectors. The product is now available in the powdered form and fourteen-ounce bottles of already-mixed Soylent in myriad flavors such as Café Vanilla, Original, Café Chai, Cacao, and Café Coffiest. Reportedly, flavors, including Coffiest, Cacao, and Vanilla Latte will be available at the retail stores of Walmart. Soylent wants to expand across various other key demographics and expand its consumer base in addition to tech-savvy, qualified, and urban customers.

Sources reveal that Soylent’s decision to take its brand into the retail business is its business strategy to target a new consumer segment. Melody Conner, the VP of Soylent’s sales division, has proclaimed that the association with the renowned supermarket chain, Walmart, will help the firm in establishing offline presence across the grocery sector. However, Soylent’s business had received a setback last year with the firm deciding to recall its dairy-free product Soylent 1.8 powder, which was found to have been cross-contaminated with milk. Earlier in 2016, the firm had to recall Food Bar product as well, due to the reported cases of stomach problems including diarrhea and vomiting.



About Author

Dhananjay Punekar

Email: [email protected]   

Dhananjay Punekar

Dhananjay Punekar presently develops content for a slew of portals, including Market Size Forecasters and Algosonline. A post graduate in mathematics and business administration, he worked in Infosys BPO Limited prior to switching his professional genre. As a content wr...

Read More

More News By Dhananjay Punekar

AstraZeneca gets import & marketing approval for Durvalumab in India
AstraZeneca gets import & marketing approval for Durvalumab in India
By Dhananjay Punekar

AstraZeneca Pharma India, a division of pharma & biopharma giant AstraZeneca plc, has received a green signal from the Indian drug regulating agency DCGI (Drug Controller General of India) for its drug Durvalumab c...

BP exits deal with Woolworths, retail firm looks out for alternatives
BP exits deal with Woolworths, retail firm looks out for alternatives
By Dhananjay Punekar

BP Plc, a UK based oil & gas firm, has decided to terminate its USD 1.8 billion acquisition deal with Australian retail giant Woolworths. For the record, the British oil & gas company had signed a pact to purch...

Sarepta obtains positive results on DMD therapy, shares skyrocket 50%
Sarepta obtains positive results on DMD therapy, shares skyrocket 50%
By Dhananjay Punekar

The shares of Sarepta Therapeutics Inc., a medical research & drug development firm, climbed up by 50% after the firm released initial results derived from clinical treatment on patients suffering from Duchenne mus...