Rosa Foods to launch Soylent in nearly 450 Walmart retail stores
Category: #retail  By Saipriya Iyer  Date: 2018-04-12
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Rosa Foods to launch Soylent in nearly 450 Walmart retail stores

Rosa Foods, the Soylent manufacturer, has apparently decided to introduce the product in all the four hundred and fifty Walmart stores across the U.S. Before entering the brick-and-mortar business space, the product was only available online and in bulk. Now however, the product’s launch across more than two thousand 7-Eleven locations last year and in Walmart this year would help the firm serve healthy & sustainable food to its customers, claims Bryan Crowley, the CEO of Soylent.

For the record, Soylent was developed in 2013 for replacing daily meals to save both money & time of the consumers, while providing required food nutrients.

Soylent, which possessed only one flavor till 2016, has been most popular across the technology sector. However, the firm is making tremendous efforts to expand its business across other sectors. The product is now available in the powdered form and fourteen-ounce bottles of already-mixed Soylent in myriad flavors such as Café Vanilla, Original, Café Chai, Cacao, and Café Coffiest. Reportedly, flavors, including Coffiest, Cacao, and Vanilla Latte will be available at the retail stores of Walmart. Soylent wants to expand across various other key demographics and expand its consumer base in addition to tech-savvy, qualified, and urban customers.

Sources reveal that Soylent’s decision to take its brand into the retail business is its business strategy to target a new consumer segment. Melody Conner, the VP of Soylent’s sales division, has proclaimed that the association with the renowned supermarket chain, Walmart, will help the firm in establishing offline presence across the grocery sector. However, Soylent’s business had received a setback last year with the firm deciding to recall its dairy-free product Soylent 1.8 powder, which was found to have been cross-contaminated with milk. Earlier in 2016, the firm had to recall Food Bar product as well, due to the reported cases of stomach problems including diarrhea and vomiting.



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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