Snapchat observes a colossal drop in its app ratings, company strives for excessive damage control
Category: #world  By Ojaswita Kutepatil  Date: 2017-04-20
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Snapchat observes a colossal drop in its app ratings, company strives for excessive damage control

Snapchat’s carefully built-up reputation seems to be ripping into shreds, thanks to the damaging statements allegedly purported by the company’s CEO, Evan Spiegel. A leading source quoted an ex-Snapchat employee, Anthony Pompliano, stating that the Spiegel’s made derogatory comments about India being a poor market for Snapchat’s expansion. His exact words were reported to be, “Snapchat is only for rich people. I don't want to expand into poor countries like India and Spain.".

The entire online Indian community was in an uproar the minute the news debuted on the wires. Indian users took to social media to express their fury and wasted no time in concocting nasty rejoinders. Twitterati retorted with élan, condemning the CEO’s statements to be uncouth and half-baked, while posting pictures of deleting the app from their smartphones. Overnight, the #boycottsnapchat became the most trending hashtag on Twitter.

Snapchat has vehemently declined any sort of allegations such as the aforementioned, citing that the statement was made by a despondent ex-employee who was terminated from service based on an unsatisfactory performance. Company executives were later quoted to be saying that the app is free and available for everyone’s use, and that no such derogatory statements were made against Indians.

Snapchat facing the heat

Snapchat has faced a dramatic turndown in the ratings of their app ever since the alleged announcement went public. The app rating on the Google Play Store and Apple Play Store dropped tremendously while on the iOS Play Store, the ratings dropped to 1 from 5.

A group of Indian hackers who had earlier unearthed a bug in Snapchat’s database, have reportedly leaked the information of 1.7 million snapchat users online in protest against the CEO’s remarks. They have also warned Spiegel that they intend to commence a virtual war on Snapchat until he issues an apology for the statement.

Was the statement actually made?

The remarks in question were stated by an ex-employee of the company and cannot be deemed a fully trusted, authentic source. The employee, Anthony Pompliano, claims that he was fired from the company within a fortnight subject to the fact that he refused to disclose the intimate details of his previous company, Facebook. Snapchat however, has rubbished his statements and claims that Pompliano was fired on the grounds of poor performance.

With a user base of more than 4 million in India, it would seem utterly foolish for Snapchat’s leading executive to have even made such a statement, say experts. However, the damage has been done, and it would be interesting to watch how Snapchat plans to ante up its ratings on the app stores and regains the trust of its customers across the Indian subcontinent.



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Ojaswita Kutepatil

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Ojaswita Kutepatil

Ojaswita Kutepatil, a mechanical engineer by qualification, presently develops content for Market Size Forecasters, Algosonline, and other similar platforms. Having had a prior experience in Business Development and Technical Engineering, she now pens down articles pe...

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