The iconic tussle between the key players of global smartphone market: Samsung outruns Apple to claim the number 1 position in 2017
Category: #retail  By Dhananjay Punekar  Date: 2017-04-18
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The iconic tussle between the key players of global smartphone market: Samsung outruns Apple to claim the number 1 position in 2017

In what seems to be a cataclysmic situation for the competitive landscape of global smartphone industry, Samsung has defeated Apple to take over the first position once again. The last quarter of 2016 witnessed Samsung holding 18.5% of global smartphone market share, while Apple accounted for more than 20% of the overall share, securing the lead with panache. Recent reports however, depict that Apple observed a descent of 36% in its product volume in the first quarter of 2017 as compared to the previous quarter – the company’s contribution to global smartphone industry share this year was 16.9%, while Samsung has managed to account for more than 26% of the overall share, registering a stupendous increase (7%) in the business volume as compared to the last quarter.

Samsung’s meteoric rise within a few months is apparently credited to its latest pet product, the Galaxy J Series, that has witnessed a growth in its sales in Q1 2017. With the exception of the Samsung Galaxy Note 7 fiasco, the other products of the Galaxy J Series have observed a notable sales growth, especially in the low-end and medium-end markets. The overall increase in the production volume seems to have occurred on account of the high product performance and the reasonable costs.

While Samsung and Apple have successfully occupied the first two slots of global smartphone market share, Huawei has captured slot 3, with a contribution of 11.4% in Q1 2017. The fourth slot has been taken by Oppo, holding a share of 8.1%, followed by Vivo and LG, with market share claims of 6.2% and 4.6% respectively.

Reliable sources state that smartphone industry witnessed a 23% decline in the production of smartphone units in the first quarter of 2017 – which technically amounted to more than 300 million. Experts declare that the steep fall can be accredited to the seasonal sale pattern, while also affirming that the sales will continue to grow at a moderate level until the second half of 2017.

A recent report states that Chinese smartphone market observed a production volume of more than 140 million units in the first quarter of 2017. Huawei, with a share of 24.7%, dominates the competitive landscape of this market, closely followed by Oppo and Vivo with share holdings of 17.6% and 13.4% respectively. The increasing preference of consumers toward smartphones embedded with an excellent, front-facing selfie camera is also likely to propel global and Chinese smartphone camera lens industry. While Chinese brands are stipulated to grow at modest rate, experts declare that the growing prominence of iPhones will restrict China smartphone market from establishing its footprints globally.

Credible reports predict that the overall iPhone production volume is likely to cross 42 million in Q2 2017. Apple however, has reportedly minimized the production of current iPhones to prepare the market for the launch of its high-tech, next-gen iPhone device. Not keen to be left behind, Samsung has already released the Samsung Galaxy S8, its crown jewel, this quarter. Industry leaders claim that the production volume is likely to remain cold due to high consumer excitement regarding the next iPhone model.

The market is set to witness a high-end tussle between the two smartphone market giants. While Samsung is leading the race as of now, Apple can take over any time, say experts, considering the hype that has been generated around iPhone 8, Apple’s flagship product to be released in the third quarter of 2017.



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Dhananjay Punekar

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Dhananjay Punekar

Dhananjay Punekar presently develops content for a slew of portals, including Market Size Forecasters and Algosonline. A post graduate in mathematics and business administration, he worked in Infosys BPO Limited prior to switching his professional genre. As a content wr...

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