Uber CEO warned against eviction of the app from Apple’s Playstore
Category: #retail  By Saipriya Iyer  Date: 2017-04-28
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Uber CEO warned against eviction of the app from Apple’s Playstore

Uber has been thwarting Apple by secretly placing digital ID tags on iPhones that would persist even after the Uber app had been deleted from the device. This foul play is reportedly against Apple’s privacy guidelines, a felony that caused the CEOs of both the companies to convene in person and discuss the consequences of the nearly treacherous scam engineered by Uber.

Uber has always been notorious for not following the conventional corporate norms – courtesy, CEO Travis Kalanick’s open disregard for rules and regulations pertaining to corporate law or otherwise. Ever since its inception, the company has been involved in a volley of legal problems – the U.S. alone has a pending stock of more than 65 Federal lawsuits. Uber breaking Apple’s rules is a likely case for an impending lawsuit, however, the latter’s CEO preferred a person-to-person condemnation to reprimand the former’s fraudulent practices. In a face-to-face meeting that took place at Apple’s headquarters at Cupertino, CEO Tim Cook placed the threat on an open platter in front of Uber CEO Travis Kalanick – stop fingerprinting iPhones, or Apple will be liable to remove the Uber app from the App Store.

According to reliable reports, at a time when Uber was involved in fighting frauds, it had promised extra incentives to its drivers in exchange for an increase in the number of rides. Uber’s drivers, especially across China, had apparently used stolen iPhones to create fake email accounts, requested rides, and cashed in on the then existing company policy to earn bonuses. Technically, the entire procedure was a sham, and the company saw no increase in its customer base.

In order to protect the privacy of its customers, Apple has prohibited fingerprinting phones when they change hands. However, to circumvent deceitful practices by Uber drivers themselves, Uber’s engineers have tagged iPhones with persistent digital IDs that would remain even after the app had been deleted. These IDs reportedly allowed the company to keep swindlers at bay, by preventing them from downloading the Uber app on a stolen iPhone, taking an expensive ride, and wiping the phone again. To thwart Apple’s executives from finding out about the fingerprinting fiasco, Uber allegedly placed a digital barrier surrounding Apple’s physical headquarters using the geofencing technology. Apple’s officials however, unearthed the scam that caused Cook to disgracefully summon Kalanick and threaten him to stop the fingerprinting of iPhones, else suffer the consequences of Uber’s eviction from the App Store. Aware that this could very well mean a loss of millions of iPhone customers, Kalanick was forced to relent.

Uber’s other trysts with the law include Google’s accusation suit for stealing more than 14,000 important files related to autonomous car technology and the infamous 20-million-dollar compensation provided by the company as a settlement for the U.S. Federal Trade Commission lawsuit over its auto leasing program and driver misleading claim. While Uber has always been under scrutiny for illicit growth techniques, it seems like this time around, CEO Travis Kalanick has suffered a severe blow, imperiled by Apple’s veiled threats to ouster the Uber app from its App Store.



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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