Vince expands to New York City and London with new store openings
Category: #retail  By Saipriya Iyer  Date: 2019-09-27
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Vince expands to New York City and London with new store openings

In today’s globalized world, companies are increasingly looking to establishing their operations in foreign markets. This expansion helps companies in terms of greater market opportunities, new customers, and increased revenue. Expansion and growth are the key goals for most of the businesses.

A similar instance occurred recently when Vince LLC, a wholly owned subsidiary of Vince Holding Corp., reportedly announced the opening of its first retail store in London along with a new flagship at Fifth Avenue in midtown Manhattan. Located in South Kensington, the London store is considered to be the brand’s first permanent store location in Europe.

Craig Samuelson, Senior Vice President, International, Vince stated that the company is thrilled to further expand its footprints in the UK/European region under its global retail strategy. The company has a strong following in the United Kingdom, and this will help the company in solidifying its presence and provide an opportunity to connect with UK’s Vince community.

Located in Draycott Avenue, the store spreads across 1,400 sq. feet, occupying two floors. It has a curated assortment of men’s and women’s apparel, handbags, home, and footwear from Fall 2019 collections. The new Manhattan flagship will be offering products from all categories – women’s, and men’s footwear and apparel, handbags and home and is spread across approximately 2,800 sq. feet.

According to Brendan Hoffman, Chief Executive Officer of Vince, Fifth Avenue represents an ideal opportunity to expose Vince to both international and local markets. Moreover, this location will add value in terms of brand marketing, allowing the company to showcase a design aesthetic that is California-inspired at a higher level.”

Both stores will offer monthly programs to engage with the Vince community, offering creative workshop, wellness sessions, and instore demonstration which will be specially designed according to the location.

The Draycott store location will complement remaining London-region points of sale, which include Harvey Nichols, Harrods, and Selfridges.

Fifth Avenue will be joining the recently expanded Prince Street location and Vince stores on Columbus Avenue, Madison Avenue, Brookfield Place, and at Washington Street.

Source Credit- https://www.businesswire.com/news/home/20190925005286/en/Vince-Advances-Global-Retail-Strategy-New-Store



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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