Walmart & Google team up to offer voice-activated grocery shopping
Category: #retail  By Saif Ali Bepari  Date: 2019-04-03
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Walmart & Google team up to offer voice-activated grocery shopping

In a recent turn of events, the world’s leading retail giant Walmart has reportedly teamed-up with Google to enable voice-activated grocery shopping using Google’s smart-home assistant.

Soon, all a customer would need to say is ‘Hey, Google. Talk to Walmart’ to begin adding items to their shopping cart. It uses buyer’s order history to understand what product they mean. For instance, for buying orange juice it will check the brand & other features and add that product to the cart, stated the company.

As per sources familiar with the development, the service will work on any device with Google Assistant, such as Android phones, Google Home Hub, iPhones, and smart watches. However, the Walmart Voice Order will be available only to customers of the 2,100-plus outlets with store pick-up and over 800 stores offering delivery.

Tom Ward, Senior Vice President of Digital Operations for Walmart U.S. said in a statement that the more the service gets used, the better it will get. Walmart is aware that customers like to fill their cart with one item at a time and over a few days, when using voice technology and not complete a week’s shopping all at once. Hence, Walmart Voice Order lines up with the way customers shop, Ward noted.

According to a news report by CNBC, the new service in collaboration with Google is the Grocer’s latest effort to compete with Amazon, which offers a similar service through its Alexa voice assistant.
Amazon is presently leading the U.S. smart speaker market, with 67 percent of market share in 2018, as per eMarketer. In an effort to increase sales, Amazon-owned Whole Foods recently slashed prices of hundreds of items, offering exclusive discounts to Amazon Prime members, cited sources.

Walmart’s concentration on the e-commerce domain will continue to be a major focus of the big-box chain. Online sales, powered in part by groceries, surged 43 percent in the fourth quarter, ending Jan. 31, reported sources.



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Saif Ali Bepari

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Saif Ali Bepari

Saif Ali Bepari currently works a content writer for Market Size Forecasters, Algosonline, and numerous other platforms. A Computer Science graduate who has a zest for writing over coding, he has previously dabbled into technical and creative writing. He now pens down...

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