Adobe completes acquisition of software developer, Workfront
Category: #retail  By Saipriya Iyer  Date: 2020-12-08
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Adobe completes acquisition of software developer, Workfront

Adobe, a computer software company, has recently completed the acquisition of Workfront, a web-based work management and project management software developer. This software developer has above 3,000 customers and 1 million users.

The recent agreement will help bring collaboration, efficiency, and productivity gains to the marketing teams. These teams are currently facing challenges with the siloed work management solutions. For the record, Adobe and Workfront are established partners with robust product synergies as well as a shared customer base of around 1,000, such as The Home Depot, T-Mobile, Prudential Financial, Nordstrom, and Under Armour, among others.

In order to satisfy the rising expectations of the B2B and B2C customers, a large volume of content as well as personalized marketing campaigns delivered at high scale and speed are required. This strategy must be achieved across increasingly dispersed teams as the ongoing coronavirus pandemic has made remote working a new normal.

Workfront has been maintaining a leadership position in the orchestration of marketing workflows. The company’s agile platform has a unique architecture for enterprises. In addition, it has extensive integration capabilities that can be seamlessly configured to cater to various needs of companies of any size.

Furthermore, the company is equipped with APIs to ensure a seamless connection to Adobe Experience Cloud and Adobe Creative Cloud. These have become the global standards for customer experience management and creative workflows.

As per the statement made by Adobe’s General Manager & Executive Vice President of Digital Experience Business & Worldwide Field Operations, Anil Chakravarthy, the company and Workfront will help leading brands gain access to a single system for governance, collaboration, and planning as well as unlock the organizational productivity. The company, which has been leading the charge in digital transformation, is planning to accelerate this vision by partnering with Workfront.

Following the deal, Alex Shootman, Workfront’s CEO, will report to Anil Chakravarthy and continue to lead the team at Workfront.

Source credit:

https://news.adobe.com/news/news-details/2020/Adobe-Completes-Acquisition-of-Workfront/default.aspx



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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