Amazon extends its 'Local Shops' programme to 50,000 small sellers
Category: #retail  By Pankaj Singh  Date: 2021-03-09
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Amazon extends its 'Local Shops' programme to 50,000 small sellers

Marking the expansion of its hyperlocal programme for offline retailers as well as neighborhood stores in an effort to cater to their nearby customers, leading e-commerce frontrunner, Amazon India, has reportedly onboarded over 50,000 sellers from across 450 cities in the country within less than a year of its launch.

For the record, the Local Shops on Amazon programme was introduced in April 2020 and comprised over 20,000 sellers that participated in Amazon.in’s Great Indian Festival that was held in October 2020.

As per company officials, the programme supplements the current footfalls at the sellers’ offline stores by rendering a digital presence. It also offers online product discovery for customers from shops that appear in their vicinity.

Apparently, the small sellers operating under the Local Shops on Amazon programme were based in metros, as well as Tier-II and III cities, like Sangli, Jamnagar, Osmanabad, Gorakhpur, Jabalpur, Bikaner, Tumkur, Ratlam, and Jalpaiguri. These sellers supplied products such as flowers, home and kitchen products, electronics, books, toys, as well as furniture, among other commodities.

Manish Tiwary, VP of Amazon India, reportedly cited that the programme emphasizes on digital enablement and inclusion to assist the company in scaling and contributing to a digital economy. He also commented on the company’s commitment to closely working with millions of MSMEs and a massive network of neighbourhood stores present across the country on account of the company’s focus on transforming trade in India.

Previously, Amazon had also revealed its association with UN Women to unveil a special storefront on its marketplace for products coming from women-owned businesses prior to International Women’s Day on March 8, 2021.

Sharing insights on this, the company disclosed that nearly 450 women-led businesses and more than 280,000 women entrepreneurs, as well as artisans from Amazon Saheli, could be benefited from the storefront launch.

It has been reported that Amazon saw a significant jump in terms of revenue for the financial year 2019-20 from Amazon Seller Services in India.

Source Credits:

https://www.financialexpress.com/industry/sme/msme-tech-amazon-onboards-50000-small-sellers-under-local-shops-programme-for-shopkeepers-in-less-than-a-year/2207926/



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Pankaj Singh

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Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

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