Amazon India to incorporate Fresh and Pantry services in India
Category: #retail  By Pankaj Singh  Date: 2021-02-15
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Amazon India to incorporate Fresh and Pantry services in India
  • It will be available in Delhi, Bengaluru, Mysore and Ahmedabad and in cities where Amazon Fresh will be commencing their services in the coming months, as per a statement

Amazon India has reportedly announced that they are integrating their ‘Fresh’ and ‘Pantry’ services in Bengaluru, Ahmedabad, Mysore and Delhi. This incorporation will provide customers a complete grocery shopping experience.

As per a statement, this service will be initially tested in selective cities over the next two weeks and in locations with Amazon Fresh in coming months. As for the remaining 290 cities, customers will still be able to shop dry groceries on Amazon Pantry.

In this newly integrated online store, customers will be provided with a range of products, including vegetables and fruits, dry groceries, frozen products like meats and dairy, cosmetics, personal & baby care products and pet products. This service will be provided through two-hour delivery slots from six in the morning to midnight.

Siddharth Nambiar, the category management director of Amazon India, stated that customers prefer the convenience of Fresh’s two-hour delivery slots for their daily grocery shopping along with unparalleled Pantry savings for their dry grocery shopping. The company is delighted to incorporate these services into one online grocery store which will add convenience and value to the shopping experience of customers.

Amazon India stated that the integrated store will not have any minimum order value restrictions. Orders above Rs. 600 will be freely delivered for their two-hour express delivery service. On the other hand, orders under Rs. 600 will be delivered with a charge of Rs. 29.

Amidst the COVID-19 pandemic, the online grocery shopping gained significant momentum in the market. This is due to changing customer preferences of ordering on digital platforms to practice physical distancing.

Also, the E-commerce platforms could deliver healthcare and grocery products during the lockdown which commenced on March 2020. This has also boosted the growth of the online grocery shopping segment significantly.

Source Credits:

https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/amazon-to-integrate-pantry-fresh-services-in-india/80890942



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Pankaj Singh

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Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

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