Amazon unveils first physical clothing store in Greater Los Angeles
Category: #retail  By Pankaj Singh  Date: 2022-05-27
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Amazon unveils first physical clothing store in Greater Los Angeles

E-commerce giant Amazon has reportedly opened Amazon Style, its first physical clothing store, in the Greater Los Angeles region.

Amazon Style includes hundreds of brands selected by fashion designers and millions of consumers providing feedback while shopping on Amazon.com.

Every item will be provided with a QR code and scanning it will pop up a selection menu for colors and sizes along with details like customer ratings. The items are then added to the list for later purchasing.

Amazon Style does not use the Just Walk Out cashier-less technology found at Whole Foods and Amazon Fresh locations. Instead, the store will use the contentious palm recognition service Amazon One. But there is an element of Artificial Intelligence (AI).

According to the store webpage, the company is introducing less clutter and more looks to offline shopping. Its advanced Machine Learning (ML) algorithms refine to discover personalized looks based on the customer’s preference.

The app is used to unlock fitting rooms and the sports touchscreens will allow shoppers to request items to try on. Products found in the store can be purchased offline or online and can return the items in-store either way.

The E-comm giant dedicated years to experimenting with technology in the fashion sector, particularly with Echo Look, a now-defunct connected camera that combines machine and human intelligence to recommend color-filter clothes, and styles, and track the wardrobe of customers.

The Echo Look was part of Prime Wardrobe, a program like the ones offered by Trunk Club and Stitch Fix that allows users to try on clothes and return what they do not wish to buy.

In March last year, Amazon surpassed Walmart as America’s top apparel retailer partly due to the online ordering boom caused during the pandemic.

But Amazon has achieved less success in the physical shopping sector. Recently, it announced the closure of several mall pop-up kiosks and physical bookstores to focus on other retail business areas.

Source credit:

https://techcrunch.com/2022/05/25/amazon-flexes-its-retail-muscle-with-a-brick-and-mortar-clothing-store/



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Pankaj Singh

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Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

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