Amazon unveils its hair salon, Amazon Salon, to test new technologies
Category: #retail  By Pankaj Singh  Date: 2021-04-21
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Amazon unveils its hair salon, Amazon Salon, to test new technologies

Amazon, an e-Commerce giant, has recently announced the launch of its 1st hair salon, Amazon Salon, to test the augmented reality (AR) and other technologies.

The new salon will occupy a space of nearly 1,500-sq.ft on the Brushfield Street in London, developed in a bid to test the use of AR and ‘point-and-learn’ technologies. This point-and-learn technology will significantly enable customers to point at products on a display shelf to gain more ideas through videos and other content.

Customers need to scan the QR code on the display shelf, which will take them to its Amazon.co.uk shopping page to add the items to the cart and check out. Meanwhile, the AR technology will be deployed to enhance the customers’ experience by helping them virtually experiment with different hair colors before purchasing a new shade.

For the record, Amazon has entered the convenience store sector, grocery business, as well as other physical retail to innovate new technologies such as biometric systems, smart grocery carts, and cashier-less checkout. The new salon is believed to serve as an experiential venue for various new technologies which Amazon may later sell to other retail clients or implement in its own stores in the near future. Most recently, the company had revealed plans to apparently not open any more salons.

In order to advance the project, Amazon has hired Neville Hair & Beauty Salon’s Founder, Elena Lavagni, as the existing salon owner, rather than recruiting other staff to run the service for the long-term. Previously, Lavagni and her team have delivered the hairdressing services to the Cannes Film Festival, Paris Fashion Week, and other events.

Amazon, however, has a complicated record on the usage of biometrics, facial recognition, and other technologies, having sold its biometric facial recognition service to U.S. law enforcement while the technology was subject to a data privacy lawsuit.

Amazon is planning to initially open the salon to its employees prior to offering its bookings to a wider public in the coming weeks.

Source credit:

https://techcrunch.com/2021/04/20/amazon-is-opening-a-london-hair-salon-to-test-ar-and-other-retail-technologies/



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Pankaj Singh

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Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

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