Carrefour to sell its food products online through Google’s platform
Category: #retail  By Saipriya Iyer  Date: 2018-06-13
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Carrefour to sell its food products online through Google’s platform

Google and Carrefour S.A., a French retail giant, have reportedly signed a deal for selling food online in France. The latter has claimed that this is a first for the company where fresh food will be promoted via Google’s tools. Reportedly, next year customers in France can purchase Carrefour’s products via Google tools, including Home, Google shopping destination, and Assistant in France. However, neither Google nor Carrefour have unleashed the financial structure of the deal.

The agreement seems to have stemmed from the increasing competition across the France retail industry as contenders strive to expand their product & service offerings on the internet. In the first quarter of this year, Groupe Casino, a mass food retailer based in France, teamed up with Amazon to sell food from its Monoprix stores via the giant retailer’s Prime services available in Paris. Last year, Groupe Casino had also signed a deal with Ocado Group Plc, a grocery eCommerce tech firm, to augment its retail business in France.

Ever since taking over the responsibility of a CEO at Carrefour S.A. in 2017, Alexandre Bompard has reportedly ensured that the company may take over a dominant position in the grocery e-commerce industry, reducing its dependence on bigger retail stores in the country.

Echoing Bompard’s views, Marie Cheval, head of digital transformation at Carrefour, has commented that the pact with Google is a revolutionary step for the firm and will help it in leading the grocery eCommerce sector. She further added that it is the first time food will be sold online through Google in France.

As per an official statement, Carrefour will use Google’s applications such as Gmail for over 160,000 of its staff members. The internet giant may also impart online training to over thousand employees of Carrefour during the next six months for helping them market food products online.



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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