Coles ties up with eBay to provide online grocery service in Australia
Category: #retail  By Pankaj Singh  Date: 2019-03-07
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Coles ties up with eBay to provide online grocery service in Australia
  • The move would enable consumers in Brisbane, Melbourne, and Sydney areas to order everyday products
  • Coles and eBay will offer the option of delivering groceries even if no one is at home

Reports confirm that Coles Supermarkets Pty Ltd., an Australian supermarket chain, has established a partnership with ecommerce giant eBay for selling groceries online. Apparently, this move has been labelled by eBay as the ‘world’s first’.

Further from the reports, eBay and Coles started this online grocery marketplace on March 5, 2019, which would enable consumers in metro Brisbane, Melbourne, and Sydney areas to order products like household items, personal care, pantry, and pre-packed fresh food.

Products that are sold on eBay would purportedly have the exact same price compared to the one’s sold at Coles' physical stores. Supposedly, the first 5,000 users of this new online marketplace would obtain a 25 percent discount on their first order.

Sources familiar with the matter cited that customers that subscribed to eBay Plus, the membership program of eBay, would receive free delivery on orders that equal to or above AU$49, along with receiving flybuys points double the amount for all orders.

According to eBay, this partnership would provide Coles with access to 11 million unique monthly visitors via the local online marketplace of the e-commerce giant. The company said in the statement that eBay and Coles are currently only offering one delivery option, groceries being dropped even if no one is at home, with more delivery options to come later this year.

Alister Jordan, chief executive officer of Coles online, mentioned that this partnership is part of the goal of the supermarket chain to make grocery shopping easier for customers. The company is providing its consumers with another convenient way of accessing the products and getting them delivered straight to their door.

Alex Freudmann, Director of Coles fresh food, stated that the supermarket chain was committed towards easing the lives of consumers through its offering of ready-to-hear and ready-to-eat meal delivery.



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Pankaj Singh

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Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

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