CPK & Morpho join hands to expand footprint in Latin America
Category: #retail  By Saipriya Iyer  Date: 2020-12-18
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CPK & Morpho join hands to expand footprint in Latin America

California Pizza Kitchen (CPK), an American restaurant chain, has recently announced a partnership with Morpho Travel Retail, a specialty retailer in Costa Rica. The deal will expand the company’s global footprint in Latin America as well as mark its 1st-ever international airport restaurant beyond the U.S.

The restaurant chain is expected to make franchise location openings in San Jose, Costa Rica-based Aeropuerto Internacional Juan Santamaría and Santiago, Chile-based Arturo Merino Benítez International Airport by the 2nd half of 2021. In addition to this expansion in Latin America, the company previously announced plans to open stores in other regions like South Korea, the Philippines, and Salt Lake City International Airport.

As per the statement made by California Pizza Kitchen’s EVP of Global Development and Franchise Operations, Giorgio Minardi, the company plans to combine fresh and seasonal ingredients with flavor inspirations from across the globe. Strong commitment of Morpho in delivering high-quality products significantly aligns with CPK’s increased focus on global expansion. The recent partnership also demonstrates the rising potential of its brand, products, and high-quality services.

Morpho Travel Retail’s CEO, Adriana Echandi, has reportedly cited that the company is excited to join hands with California Pizza Kitchen and expand its food & beverage division in 2 promising airport locations. It will be closely working with the management team at CPK to deliver a healthy and fresh food menu to the customers.

With this partnership, California Pizza Kitchen is planning to increase the daily menu offerings by including locally-sourced, high-quality coffee and breakfast food items such as Crispy Brioche French Toast and Classic Breakfast Sandwich, apart from other ‘Cali Health’ inspired items.

For the record, CPK has maintained a global footprint of above 200 restaurants in 8 countries as well as U.S. territories, including 40 international franchise locations and 16 domestic franchise locations in stadiums, casinos, and airports across the U.S.

Source credit:

https://www.wfmj.com/story/43067754/california-pizza-kitchen-partners-with-leading-specialty-retailer-morpho-travel-retail-to-bring-flavors-of-the-world-to-latin-america



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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