Dada Group collaborates with Miss Fresh for faster fresh product delivery
Category: #retail  By Pankaj Singh  Date: 2021-04-26
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Dada Group collaborates with Miss Fresh for faster fresh product delivery

Miss Fresh, a Chinese digital community retail platform, and Dada Group, the leading on-demand local retail and delivery platform in China, have reportedly collaborated for providing fresher products to consumers’ doorsteps within an hour.

Since April, Miss Fresh’s warehouses and stores have officially launched on JD.com via the Omni Channel Fulfillment Program and JDDJ, the on-demand retail platform of Dada.

Over 400 warehouses and stores of Miss Fresh have been launched on JDDJ. They cover hundreds of counties and cities like Hangzhou, Guangzhou, Shenzhen, Beijing and Shanghai. When consumers use JD’s app or JDDJ’s app and search ‘Miss Fresh’ on it, they can order products from nearby Miss Fresh warehouses and stores.

Meats, vegetable, seafood, baked food, dairy, eggs, oil & grain, fast-cooked food, snacks and fruits and other daily groceries are some of the products the consumers can order over the platform. Once a consumer places an online order, riders from Dada Now will deliver the order to the consumer within an hour.

JDDJ’s General Manager, Business Growth Department, Jun Jiang, stated that JDDJ has inculcated over 100,000 retail stores on their platform, which covers over 1,400 Chinese counties and cities.

The product categories are also being expanded on the platform. With the collaboration, Miss Fresh will now be able to enhance the fresh product supply on JDDJ and he further added that the online platform hopes to offer more high-qualified and diverse choices for consumers.

Miss Fresh’s Head of User Center, Chen Wang, expressed that the company has achieved complete detection of fresh food to assure a fresher and safer offering. Wang further added that by collaborating with JDDJ, the company hopes to offer fresh food to every family in China.

Dada Group is a leading Chinese local platform for on-demand delivery and retail. It operates Dada Now, a leading on-demand local delivery platform that can be used by individual senders and merchants, as well as JDDJ, one of the largest on-demand local retail platform in China.

Source Credits:

https://www.prnewswire.com/news-releases/dada-groups-jddj-jd-and-miss-fresh-collaborate-to-deliver-more-fresh-products-for-consumers-within-one-hour-301276367.html



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Pankaj Singh

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Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

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