Dis-Chem chooses ciValue to develop a personalization program
Category: #retail  By Pankaj Singh  Date: 2022-02-18
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Dis-Chem chooses ciValue to develop a personalization program

Dis-Chem has reportedly chosen ciValue, the leading provider of brand collaboration and personalization platforms, to develop its customer-centric personalization program.

With a distinct solution to attain at-scale customer engagements in real-time across channels, increase the influence of its joint marketing activities, and grow wallet share with the partners of its brands, the leading chain of retail pharmacy focuses its commitment of customer-centricity and to upscale its efforts to provide its approach of Pharmacy First.

According to Dis-Chem’s Executive Director Saul Saltzman, the company chose ciValue owing to its proven experience in personalization program scaling and increasing wallet share for retailers as well as their participating brand collaborators. The AI-powered personalization engine and ciValue personalization solution ensure a perfect fit for the company, added Saltzman.

Furthermore, The Founder and Chief Executive Officer of ciValue Beni Basel believes that by using artificial intelligence (AI) to offer bank development and automating offer management with committed mechanisms, Dis-Chem will be able to scale and expand its capability to power engagements through its media channels and provide advantages for its business, brand partners, and customers.

It should be noted that ciValue has been using AI to create a retail world since 2014. The company’s product-first, SaaS approach offers a self-serve solution to merchandising, marketing, brand managers, and retail media. It will assist Dis-Chem and its brand collaborators in providing enhanced value for its consumers.

For the record, Dis-Chem is considered as first pharmacy choice in South Africa since 1978. The company has a presence of more than 200 stores throughout the country. It increasingly emphasizes its mandate of primary healthcare by increasing its focus on providing healthcare access to wide population segments.

Dis-Chem’s stores throughout the nation include linked family clinics, dispensaries, comprehensive self-medication centers, and wound-care clinics. The company is a leader in fragrance, beauty, nutrition, health food, baby clothing, baby food, sports supplements, along with in-store advice from teams of nutritionists and pharmacists.

Source credit:

https://www.prnewswire.com/news-releases/dis-chem-taps-civalue-to-power-omnichannel-personalization-301484637.html



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Pankaj Singh

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Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

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