ECA alleges Amazon misused non-public data of retailers to its benefit
Category: #retail  By Saipriya Iyer  Date: 2020-11-12
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ECA alleges Amazon misused non-public data of retailers to its benefit

The ECA (European Competition Authorities), in preliminary findings, has reportedly alleged that American e-commerce giant Amazon “systematically relied on non-public business information of independent sellers” for its own advantage, using its top position as a leading online marketplace operator to unfairly compete with other retailers selling their products on its platform.   

The European Commission has started a separate investigation to look into the tech giant’s procedure of selecting which retailer receives top billing in “Buy Box” on its product pages. The European Commission stated that it is looking into the matter to determine whether the company misuses Buy Box as well as access to its Prime subscribers to give favor to its own products and retailers that utilize its delivery and logistics services.

Top European antitrust official, Margrethe Vestager stated that the European Commission is not concerned about the Seattle-based tech giant’s success or its size. The organization’s only concern is a very specific business conduct that seems to be distorting genuine competition.

The investigation is still underway, but the potential consequences for Amazon could be very big. As per the European law, authorities can order Amazon to make significant changes to its business practices and also fine the company approximately 10% of its complete global annual revenue.

Based on the timing, this fine could amount to approximately $37 billion in the company’s case. The e-commerce giant is currently on its way to record over $370 billion in revenues in 2020, up significantly from the $280 billion in 2019, on the basis of its outcomes so far as well as the low end of its financial guidance.

While commenting on the matter, Amazon on Tuesday disagreed with the European Commission’s findings and stated that it would continue to take every action to make sure that it has an exact understanding of facts.

The preliminary findings parrot similar accusations against the enterprise, made through a report last month by the antitrust subcommittee of U.S. House Judiciary, as a part of a wider inquiry into IT giants which included Google, Apple, and Facebook.

Source credit: https://www.geekwire.com/2020/europe-accuses-amazon-of-misusing-third-party-retail-data/



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Saipriya Iyer

Email: [email protected]   

Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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