E-commerce giant Flipkart has recently launched SuperCoin Pay, a system of currency which its customers will have the right to use across tons of retail stores in the country. Flipkart is betting on its loyalty program to get more customers and sustain the old ones as it has the world’s second-largest internet market.

The Bangalore-based and Walmart-owned e-commerce king has reportedly said it has collaborated with 5000 plus retail outlets including Cafe Coffee Day, Peter England, Flying Machine, TimesPoints, and others across India to deliver its customers a “great value addition along with choice “ to utilize their points via Flipkart’s loyalty program, dubbed SuperCoin Rewards. Customers can earn these flash SuperCoins when they shop on the app or website. 

Speaking on which Flipkart has stated that through the new loyalty program, now customers will be able to pay even up to 100% of total value through these new SuperCoins, overcoming the challenges faced by the traditional loyalty programs, which have always struggled to gain popularity because they bound customers to their platform and made it difficult or impossible to convert their reward points to cash.

While collaborating with Its retail partners the company has looked carefully to diversify the usage to make people happy and satisfied availing these SuperCoins at different businesses. Flipkart has tied up with retailers in a wide range of categories including beverages, fashion, food grocery, health and wellness, and travel. These partners will provide a QR code for payment via Supercoins, making it easier for Flipkart customers to redeem their points.

Flipkart’s rival in the business, Amazon too, has broadened its reach by boosting its offering in recent years, to provide discounts and coupons and that only Amazon Pay’s customers can avail when making purchases at BigBazaar, RedBus, Urban Company, BookMyShow, Licious, Oyo Rooms, Swiggy, Domino’s for instance.

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https://techcrunch.com/2021/01/17/flipkart-supercoin-pay-loyalty-rewards-program-india-amazon/