Flipkart launches Voice Assistant for enhanced shopping experiences
Category: #retail  By Saipriya Iyer  Date: 2020-06-11
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Flipkart launches Voice Assistant for enhanced shopping experiences

Flipkart, an Indian e-Commerce company, has reportedly launched the Voice Assistant platform on Supermart, its grocery store, to simplify the buying experience of the users. The voice assistant has been developed by the in-house technology team. It will reportedly help discover and purchase products by using the voice commands in various languages.

This AI, voice-first conversational platform has the capabilities of machine translation, natural language understanding, speech recognition, & text-to-speech for Indian languages. It can also understand vernacular languages including Hindi, e-Commerce products & categories, as well as tasks such as placing an order, understanding product details, and searching for products, among others.

The AI platform can reportedly automatically detect, translate, transcribe, understand, and transliterate the users’ languages to bring about engaging conversations related to shopping in different Indian languages.

Prior to the development of the Voice Assistant for grocery shopping, the e-Commerce company had embarked upon a detailed ethnographic study for nearly 5 months in several cities and towns to collect related opportunities and insights. Through this extensive research, the company gathered various insights from users who wish to conduct tasks using voice to ensure easy access to the services.

Following this, the company traveled across various states in India to efficiently develop voice capability & fine-tune it to respond to and identify several Indian language variations. Through these capabilities of understanding variations in users’ commands in both Hindi and English as well as mixed languages, the platform will enable users to add products on their grocery basket by talking to the voice assistant.

According to Flipkart’s Chief Product & Technology Officer, Jeyandran Venugopal, the company has been at the forefront of video and vernacular developments. In addition to its vernacular and video offerings, Flipkart now targets to focus on providing voice capability to users while performing e-Commerce activities.

Source credit:

https://www.thehindu.com/business/flipkart-launches-ai-driven-voice-assistant-for-shopping/article31789993.ece



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Saipriya Iyer

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Saipriya Iyer

Saipriya Iyer develops content for Market Size Forecasters, Algosonline, and myriad other platforms. A computer engineer by profession, she ventured into the field of writing for the love of playing with words. Having had a previous experience of 3 years under her bel...

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