John Lewis releases brand new range Anyday ahead of reopening
Category: #retail  By Pankaj Singh  Date: 2021-04-12
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John Lewis releases brand new range Anyday ahead of reopening

John Lewis has reportedly announced its new brand Anyday which provides style and quality at everyday prices, as the company gears up for store reopening in England. The new brand Anyday, touted to be John Lewis’ most economical range yet, will also be available online.

The Anyday collection includes over 2400 products, spanning across technology, baby clothing, homewares and baby care. Once the brand extends to other product groups, additional 1000 products will be added to their portfolio this autumn.

The company apparently stated that prices of Anyday products are on average 20 percent lower than current own-brand prices, while some products are low-priced by 40 percent. This chain of department stores is looking to garner attention from a wide range of consumers following various lockdowns.

Anyday is developed to offer services to a wide range of shoppers and their growing needs. This is achieved by providing improved value-for-money products that the company’s loyal consumers vouch for, and use on a daily basis, whilst keeping the promise of trust and quality that John Lewis is renowned for.

Executive director of John Lewis, Pippa Wicks has apparently expressed that the Anyday product range signifies a stepping-stone in the modernization of their brand and provides customers the premium John Lewis quality at unexpected prices.

She also said that the company wants to challenge John Lewis’ value perception and appeal to a wide range of shoppers who like combining value and style. The product range, she added, has been designed keeping in mind how their customers live in present times. This has enabled the company to offer products satisfying wide consumer needs and within their budgets.

Wicks further added that this brand launch is fulfilling their promise of offering high-valued products and giving the company an exciting opportunity to build their strengths on their own brand and gain massive impetus for future growth.

Source Credits:

https://www.retailgazette.co.uk/blog/2021/04/john-lewis-launches-new-value-range-ahead-of-reopening/



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Pankaj Singh

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Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

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