Kate McLeod enters retail partnership with Sephora to expand footprint
Category: #retail  By Pankaj Singh  Date: 2022-04-20
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Kate McLeod enters retail partnership with Sephora to expand footprint

Kate McLeod has reportedly announced a retail collaboration with Sephora.com to expand its footprint.

The company, which was founded by a pastry chef turned beauty entrepreneur Kate McLeod, is well known for its plastic-free, zero-waste, and waterless Body Stone solid moisturizers.

The Body Stone melts into a body oil as the consumer glide it on the skin and provides intense nourishment to dry skin, leaving supple, glowing skin.

With more than 80% cocoa butter along with nourishing oils, the Body Stone is a waterless concentrate with robust organic ingredients for moisturizing outcomes. It is designed to be used daily. The company will unveil with the Daily Stone on Sephora.com.

Speaking about the company, CEO and Formulator Kate McLeod revealed that the enterprise began with the Daily Stone, and it took her three years to make the perfect formula.

She added that launching a single product at Sephora is ideal from the brand’s perspective as it will enable Sephora customers to understand the uniqueness of the brand.

By eliminating water from its formulas, the brand created plastic-free, sustainable packaging and curb its carbon footprint, preventing some of the biggest reasons for waste in the cosmetics industry.

The Body Stone Starter Kits of the company come with a bamboo canister that is reusable and offers easy storage. These can be purchased once and refilled with a full-sized Body Stone.

Kate McLeod's inclusion in Sephora's Clean + Planet Positive program comes on the heels as it announces the launch of its program’ Healthy Planet, Healthy Minds’. It is a CSR initiative that comprehensively acknowledges mental health and environmental sustainability.

The brand considers these issues as extremely connected with the rise of climate crisis worsening mental health results and intends to acknowledge these problems through its business practices, product design, and charitable contribution.

Source credit:

https://www.prnewswire.com/news-releases/kate-mcleod-announces-retail-partnership-with-sephora-301527528.html



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Pankaj Singh

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Pankaj Singh

Pankaj Singh Develops content for Market Size Forecasters, Algosonline, and a couple of other platforms. A Post Graduate in Management by qualification, he worked as an underwriter in the UK insurance domain before deciding to switch his field of profession. With exp...

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